Client’s brief
Forextime (FXTM) used to work with a U.K. agency to centralize its performance campaigns worldwide, including in Vietnam.
They wanted to have a more “local” point of view, with in-depth insight into the Vietnamese market. Forextime expected better optimizations on their ad campaigns thanks to a better understanding of the local mindset.
Our Solution
Prodima Vietnam started by sharing a complete analysis of the Vietnamese online trading market, which is extremely specific & full of pitfalls.
After that, Prodima set up a new “localized” ad campaign. We reviewed the whole strategy, the ad copies, and the visual creatives as well. Then, we took over the ad accounts and ran the performance campaigns.
Result
During the first months of optimizations, Prodima achieved an x14 Return On Ad Spend (ROAS). Facebook ads were extremely well-performing for this field.
On Google ads, we experienced a significant decrease in the average Cost Per Lead (CPL), making the campaign successful.
