Client Brief
The in-house marketing team tried to run online advertising and optimize the website, but with little success. Media budgets were spent, but not enough prospects contacted The Sentry for serious enquiries.
The Sentry sought solutions to reach its audiences across the Vietnamese market and abroad.
Our Solutions
Prodima analyzed the brand’s various media channels to propose the best options. We started by updating the existing website so its web pages better matched users’ search intent.
The goal was to build stronger authority among the coworking space and entrepreneurship industries. We also communicated The Sentry’s unique differentiation points, so people understand the benefits of joining this outstanding business community.
The Result
After reworking the coworking space pages and the blog section, Prodima launched an 80-keyword SEO campaign to cover both English- and Vietnamese-language queries.
It took less than 3 months to start seeing significant organic results flowing to the website. The Sentry ranked well for many important keywords, helping the brand dominate its market.
