What can ecommerce SEO services do for your business? Why should you even consider a professional ecommerce SEO service while most online stores focus on paid ads and social media?
Digital marketers know that having great products is not enough. Your potential customers must notice them. What is the point of publishing an amazing website if no one can browse your items?
Online advertisements like Google Shopping or Instagram ads quickly boost sales. Fortunately, there are more affordable solutions. If you want to consider ecommerce SEO consultant service options, read our guide below.
What is Ecommerce SEO?
Ecommerce SEO is the process of improving the visibility of an online shopping store. It does it organically, without spending any media budget on digital advertising.
In a nutshell, an ecommerce SEO service for online stores applies Search Engine Optimization techniques to websites selling products.
We will detail how it works in the next section. To sum up, an effective ecommerce SEO strategy focuses on the following technical matters:
- category and product page structure
- landing page design
- keyword research
- on-site optimizations
- local SEO (for local physical stores)
- content marketing
- link building
Ecommerce SEO agencies significantly boost clicks, lead generation, and conversions of websites considering such optimizations.
How Does Ecommerce SEO Work?
A professional ecommerce SEO service starts with in-depth data analysis on keywords, market trends, and competition benchmarks. Based on this research, an ecommerce SEO marketing agency can reorganize content, images, videos, and links to optimize the web landing pages.
The goal is to improve the user experience through a quicker internet site, enhanced mobile application, and friendly interface. Ecommerce SEO services also measure and report the campaign performance (impressions, clicks, engagement, and purchases).
Competitive Ecommerce Benchmark
Check what your competitors are doing. By browsing their ecommerce websites, you will identify some design trends like:
- art direction
- colors and typography
- page interface
- page navigation
- website architecture
- categories and detailed product pages
- website content
- purchase journey and flow
They give ideas to build (or update) your online store. Intuitively, what works well for your competitors may also be successful for you.
To go through the benchmark list above, you don’t need any specific tool. Now, if you want to go deeper, you can consider a more technical analysis. This time, it requires professional SEO software. If you cannot do it yourself, you will need help from an ecommerce SEO agency.
This in-depth analysis will cover the following items regarding your competitors:
- source and quantity of traffic
- list of keywords with their rankings
- best-performing pages
- list of referrals
This crucial information allows you to understand better what you should do for your ecommerce website. Identify the gaps and build a plan to address the issues.
Ecommerce SEO Audit
After you review your competitors’ websites, you must assess your platform strengths. Auditing your ecommerce website pretty much goes through the same steps as previously. The main difference is that you have access to more data.
For example, from your Google Analytics, you can collect detailed information about your audience profile, their behavior across your platform, and how you acquire them.
Your Google Search Console tells you how your ecommerce website is technically performing, how your CWV (Core Web Vitals) are doing, what are your best keywords, etc.
Pay attention to your product page metadata and content. They are crucial to success. You should compare them with your competitors to make sure you have an edge.
Make sure your payment gateway works. It sounds obvious but, as an ecommerce SEO consultant service, we have seen too many websites that were not converting despite having great traffic quality just because online users couldn’t finalize their purchases.
You know about your competitors. You know about yourself. At this point of the ecommerce SEO journey, you should already have a clear view of what kind of keywords will work great for your business.
Assumptions not being a thing in digital marketing, you must perform keyword research based on market data. It will certainly match your estimations.
There are many keyword research tools available in the market. We recommend these:
Your purpose is to look for key phrases with high purchase intent. For example, you should rather consider “men’s shirts clearance sale” than “best men’s shirts.” Online users typing the former are closer to hitting the cart button than the latter.
Do keyword research per page. Make sure they do not cannibalize other products. Ideally, consider around 10 keywords (and their variations) for each product. Every product should have a dedicated web page with a unique URL. Choose key phrases with the best combination of:
- monthly search volume
- user intent
This keyword list will be the foundation of the whole ecommerce SEO plan coming in the next sections. Make it right!
The three previous preliminary steps allow you to move forward with your ecommerce SEO implementations on the website.
First, you must ensure that your web architecture follows these standards:
- simple navigation
- no web page deeper than 3 clicks (or taps) from the homepage
- including the main keywords in URLs
- internal links where relevant
- under 1-second web page loading
Second, you must update the metadata content of your ecommerce website. It means inserting the keywords and key phrases that you selected from the previous phase into the web pages.
Here are the most important locations to consider:
- page title
- meta description
- body text (with a keyword density of around 2% to 5% at max)
Those on-site implementations are one of the most important ecommerce SEO services to focus on because they tell search engines and online users what the web pages are about.
Ecommerce SEO Outreach
Once you have your well-structured ecommerce website ready, you want to raise people’s awareness. There are many techniques to do so, including running paid ads, launching a Press Release (PR) campaign, or even considering offline activities.
Within the scope of ecommerce SEO services for online stores, you must build up an outreach strategy. This includes backlinking.
Backlinks are kinds of votes from other websites to yours. The more you have, assuming they are also quality ones, the better off your website will be.
Read our detailed blog article explaining what backlinks are and how to get them. In this case, what works for classic websites will also work for your ecommerce platform.
Ecommerce SEO Measurement
Don’t forget to follow up on your ecommerce SEO service performance!
Proper tracker implementation allows you to know what happens on your website. For example, if you are running online ads besides working with an ecommerce SEO marketing agency, you must separate the organic from the paid conversions.
With tools like Google Analytics, Google Search Console, and Google Tag Manager, you can isolate these ecommerce SEO metrics:
- organic impressions
- number of clicks
- keyword position
- bounce rate
- number of add to cart (for each item)
- number of finalized transactions
If you work with an ecommerce SEO consultant service, expect a comprehensive dashboard including this updated data and more. Tools like Google Data Studio come in handy for this.
Based on those insights, make sure you update your ecommerce SEO strategy accordingly.
Why Do Businesses Need Ecommerce SEO Services?
Search engines are the most common way for people to search for specific products or services. The exact figures change depending on the country and market. However, it is safe to assume that Google beats out any other online platform as the first touchpoint between the consumers and the items.
Ecommerce SEO Services for Online Stores
As explained above, several channels bring qualified traffic to ecommerce websites. While paid media is the most used, it is also by far the most expensive.
Ecommerce SEO services are a more sustainable way to attract potential clients to your online store. Besides the fact that this traffic source is separated from online ads, it guarantees you won’t lose all your consumers the day you stop investing in optimizations.
Paid media like Google ads, Instagram ads, or TikTok ads are great for catching clients quickly. If you follow up well on your campaign, you can get an amazing Return On Investment (ROI).
Stop running ads and you lose everything. Ecommerce SEO services stick to your online store for much longer.
Ecommerce SEO Services Benefits
Ecommerce SEO consultant services open tons of opportunities for your business. Here is a short list of the organic boost you can expect:
- improving your online visibility
- competing against competitors to get an edge
- connecting your business with shoppers interested in your products
- optimizing your entire product line
- controlling the first page of Google search results
Besides, ecommerce SEO services are a cost-effective digital marketing strategy. They provide long-term revenue in a more sustainable way than paid media ads.
Ecommerce SEO Services with Prodima
Prodima is a professional ecommerce SEO marketing agency. We commit to delivering high-performance organic results to our clients.
Our ecommerce SEO consultant services focus on white hat practices only. It means we never go for strategies that imply cheating the search engine algorithms or deceiving the online users.
Our Ecommerce SEO Services
Prodima offers professional ecommerce SEO services that include:
- a benchmark of your online competitors
- an audit of your website
- top ecommerce SEO keyword identification
- web page optimizations (categories, products)
- technical web page fixes (navigation, loading speed)
- content creation
- backlinking and Press Releases
To handle this, Prodima Vietnam assigns a dedicated Account Manager in charge of monitoring your ecommerce SEO campaign.
This person is your main contact point between your team and our technical experts. The Account Manager creates a chat group for daily communication. We share a live dashboard that you can access anytime to follow up on your campaign performance.
Besides, we are glad to share our expertise with you thanks to ecommerce SEO digital training. Feel free to request if you are interested!
Why Choose Prodima as Your Ecommerce SEO Agency?
Working with Prodima is choosing a long-term partner for your digital transformation. We do not only run your ecommerce SEO campaign. We also think win-win business.
Prodima has decades of experience. Our experts tested SEO since the beginning of the Digital Age. We are an industry-leading ecommerce SEO marketing agency gathering an award-winning team of professionals.
Not all businesses are the same. Thanks to our competitive benchmarks and domain audits, we offer personalized ecommerce SEO services to address your issues and reach your business objectives.
Moreover, we value honesty and transparency. We never hide anything, even when something is going wrong. For the rare times, we miss our goals (but who can anticipate the impact of those crazy Google Core updates?), we make sure to adapt the campaign quickly and bring definitive solutions to come back on track. Overall, Prodima is not afraid to handle any kind of digital challenge.
Hundreds of businesses took advantage of our ecommerce SEO consultant services. We can do the same for your brand.
Ecommerce SEO Company Examples
Let’s have a look at some ecommerce platforms. You certainly know them already. Most of you have finalized purchases there. As examples, we will focus on these ecommerce giants:
Note that those ecommerce SEO company examples are all doing great! If you try to access the .com versions of their domains, you will certainly be redirected to the Top Level Domain (TLD) of your country. It makes sense as ecommerce is strongly location-related.
Besides, you can use them to optimize your ecommerce website. Those platforms have their search engine integrated and they are extremely powerful.
Think about it: online users searching for products from Amazon are all potential buyers, otherwise, they wouldn’t be here. Consequently, their search intent is highly transactional.
It is a goldmine for SEO experts and paid media marketers as well. By using tools like the Keyword Tool Dominator (that we introduced earlier), you know what online buyers are interested in.
Have a look at those ecommerce SEO company examples. You can certainly learn a thing or two from them!
Ecommerce SEO FAQ
What is an Ecommerce SEO Service?
An ecommerce SEO service is always provided by a professional ecommerce SEO marketing agency. It covers all aspects of organic optimizations that boost online store sales.
What is the Difference Between Ecommerce SEO and Classic SEO?
Ecommerce SEO is nothing more than classic SEO including a few online store rule specifics. For example, ecommerce SEO may be subject to optimizations related to shopping feeds or product descriptions.
Is SEO Important for Ecommerce?
Yes, it is! Most users start their online purchasing journey with a search. If you sell products, you want people to find them and it is exactly what ecommerce SEO does.
How Long Does It Take to See Ecommerce SEO Results?
Depending on the products, categories, country, language, competition, and trends, ecommerce SEO can take from 3 to 10 months before showing a significant impact.
How Much Do Ecommerce SEO Services Cost?
Ecommerce SEO services for online stores cost from 2,000 USD monthly up to pretty much no limit, depending on how many web pages you must optimize.
Who Does Need Ecommerce SEO Services?
All businesses having an online store should work with an ecommerce SEO consultant service. Note that if you showcase your products on Amazon-like platforms, you cannot do ecommerce SEO, because you do not own those websites.
What Are the Challenges of Ecommerce SEO?
The 2 most common challenges of ecommerce SEO are publishing quality content and keeping the web pages loading fast. Both are critical to success.
What Are the Best Ecommerce SEO Tools?
You can use many ecommerce SEO tools to optimize your online store. We recommend these: ScreamingFrog, Ahrefs, and SEMrush. All are paid software of course.