Zalo Ads is a powerful marketing tool that enables companies in Vietnam to optimize their campaigns and reach a wider audience. With Zalo ads, companies have access to sophisticated targeting tools, detailed analytics, and support from Zalo’s experienced team of marketing professionals. As an agency specializing in Zalo marketing, we can provide our clients with the latest strategies and insights on how best to maximize the effectiveness of their Zalo campaigns. We strive to help our clients achieve maximum visibility for their brands by leveraging data-driven technology. By utilizing Zalo’s comprehensive set of ad formats and targeting capabilities, we can create highly customized campaigns to deliver tangible results for our clients.
Let us show you how Zalo ads work.
What is Zalo?
Zalo is a popular Vietnamese social media platform with more than 45 million active users. Companies can reach potential customers and build relationships with them through its interactive features, such as content sharing, video calls, payments, and chatbots. Zalo also serves as an advertising platform where companies can utilize targeted ads to reach their intended audiences. With the help of Zalo ads, companies can create custom campaigns tailored to meet specific goals while leveraging data-driven insights to maximize campaign performance.
Zalo ads are an invaluable tool that enables businesses to maximize their ROI while achieving maximum visibility for their brand in Vietnam. By tapping into the power of Zalo Ads, companies in Vietnam can access sophisticated targeting tools and detailed analytics to optimize their ad campaigns and generate higher engagement rates with target audiences. This helps local companies create more effective campaigns and reach their desired objectives.
What are Zalo Features?
Zalo offers a wide range of features that make it an attractive platform. These include:
- Chat function (instant messaging and group chat).
- Multimedia sharing (images, audio, video).
- Booking (transport, hotel, doctor, facilities).
- Zalo Shop (online store).
- Zalo Pay (e-wallet).
More features appear from time to time, depending on the season and events occurring in Vietnam.
How to Create a Zalo Account?
Creating a Zalo account is easy and can be done in just a few steps. Here’s how:
- Download the Zalo App on your smartphone.
- Click “Sign Up” on the homepage.
- Enter your details (name, phone, email, password).
- Verify your account by entering the code sent to your email address or phone number.
- Get ready to use Zalo!
From this point, you can add friends, join chatrooms, and create groups for messaging with multiple people simultaneously.
You can learn more details by reading our Zalo article.
What are Zalo Ads?
Zalo Ads is an advertising platform dedicated to Vietnam. By utilizing Zalo’s comprehensive set of ad formats and targeting capabilities, companies can ensure maximum visibility for their brand in Vietnam. They can create customized campaigns tailored to meet specific goals while leveraging data-driven insights to maximize campaign performance.
Zalo Ads Features
The platform offers various features, including:
- Detailed analytics and insights.
- Paid search marketing.
- Demographic targeting.
- Creative optimization
Brands can monitor their campaigns closely with real-time analytics and reports on all the key metrics they need to track (impressions, clicks, cost per click). Like Google, they can use keywords and targeted ads to optimize their campaigns and generate higher engagement rates with potential customers.
Brands leverage Zalo’s remarketing tools to retarget Zalo’s customers and drive conversions. The demographic targeting mainly focuses on Zalo users’ phone numbers. Finally, brands can experiment with different ad formats and optimize their campaigns for better results.
How to Create a Zalo Page for Companies?
While anyone can create a Zalo account, only Vietnamese enterprises are allowed to have a Zalo page and advertise. For admin verification, users must upload their ID (CNMD for Vietnamese citizens) and a photo of themselves. Unfortunately, foreign citizens cannot verify a Zalo Official Account (OA) since the system does not recognize unfamiliar forms of identification such as passports or citizen IDs.
The steps of creating a Zalo page are pretty straightforward:
- Log in to your Zalo account.
- Click on the “Create Page” button.
- Enter the required information (company name, category, contact information).
- Upload a profile picture and cover image for the Zalo page.
- Add relevant keywords and tags.
Companies can then create posts that showcase their products or services. Like Facebook, they can publish content related to their business. After that, brands can enable Zalo marketing service to promote their page.
Companies should take advantage of all available features, such as insights, analytics, polls, surveys, and promotions. This helps them maximize their fan page’s reach and engagement rates thanks to their Zalo Official Account.
What are the Benefits of Zalo for Marketing Purposes?
By having a Zalo account, businesses in Vietnam can access Zalo marketing options and leverage its advanced targeting tools to create highly customized campaigns for maximum visibility and ROI. The platform also offers detailed insights and analytics to improve campaign performance.
Overall, Zalo is an invaluable tool for brands that want to reach Vietnamese audiences through social media marketing. It helps them target the right people at the right time with the right message to maximize visibility and engagement rates. Zalo ads are user-friendly, cost-effective, and highly effective in helping brands achieve their marketing goals in Vietnam.
Examples of Successful Zalo Ads
Ninomaxx Concept is a Vietnamese fashion brand that leveraged advertising on Zalo to boost its brand awareness. The company used Zalo’s demographic targeting capabilities to reach potential customers and tapped into its remarketing tools to re-engage existing ones. As a result, Ninomaxx experienced increased website visits, online shop sales, and customer retention.
Another successful case study is FPT Corporation’s School Admission program. They used Zalo’s paid search marketing features to target students and their families across Vietnam. FPT achieved remarkable success through this project, with over 3 million impressions and 1 million clicks on its ad campaigns within a month.
Tips for Optimizing Zalo Campaigns
Here are five tips for improving your advertising campaigns on Zalo:
- Leverage Zalo’s demographic targeting capabilitie Zalo’s remarketing tools.
- Experiment with different ad formats (video ads, photos, GIFs).
- Use third-party keyword research tools for creating organic and ad content.
- Analyze your Zalo data and adjust your campaigns for better ROI.
- Ensure your visuals all comply with Zalo’s guidelines.
Following these tips, you can make the most of Zalo ads and grow your customer base.
Why Choosing Prodima for Running Zalo Marketing in Vietnam?
Prodima is Vietnam’s leading digital marketing agency based in Ho Chi Minh City. We specialize in delivering custom marketing solutions that help businesses of all sizes reach their target audiences. Our in-house Vietnamese team has extensive experience managing Zalo campaigns and is familiar with its features. We know how to leverage demographic targeting, insights, analytics, polls & surveys, website traffic options, etc.
Prodima Vietnam also understands how important it is to optimize your Zalo campaigns to maximize ROI and reach your goals. We ensure that our clients get the most out of their Zalo budget by creating compelling content and running effective ad campaigns. Additionally, we provide detailed reporting on Key Performance Indicators (KPIs), so you can track progress and make data-driven decisions.
If you are looking for a reliable Zalo marketing agency in Vietnam, Prodima is a perfect choice. Contact us today to start your Zalo campaign and grow your company in Vietnam!
Zalo Ads Service – FAQ
Are Zalo Ads Expensive?
No, they are not expensive. Their cost depends on the goals you want to achieve with your campaigns. For example, if you’re going to reach a large number of people, then Zalo’s demographic targeting capabilities can help you get the most out of your budget.
On the other hand, if you have higher budgets and specific goals in mind, such as increasing sales or website traffic, Zalo advertising may be more expensive but yield better results.
How Do I Create a Zalo Channel?
Creating a Zalo channel is easy. All you need to do is go to the Zalo ads section, click “Create Channel,” and follow the instructions.
Can I Advertise on Zalo Without a Business Account?
Yes, you can advertise on Zalo without a business account. However, if you want to take advantage of Zalo’s advanced features, such as demographic targeting, you must open a business account. All you need is a personal Zalo account to create and manage your campaigns.
Can I Target Audiences Living Outside Vietnam with Zalo?
No, Zalo ads currently only target users in the Vietnamese market. You can still use the platform to reach audiences outside of Vietnam by creating organic content that appeals to a global audience. However, you cannot advertise abroad, for example, with your Zalo Shop products.
How Can I create a Zalo Marketing Campaign?
To create a Zalo marketing campaign, you need to create a business account on Zalo ads and link it with your website’s analytics platform (Google Analytics or Facebook Pixel). Then, you can enjoy the Zalo ads service.
What are the Best Zalo Marketing Tips and Tricks?
Follow the five tips that we introduced above. They include leveraging Zalo’s demographic targeting capabilities, experimenting with different ad formats, using third-party keyword research tools, analyzing your data, and ensuring visuals comply with Zalo’s guidelines.