According to Google: “two seconds is the threshold for e-commerce website acceptability.”
Amazon stated that: “1 second of load lag time would cost us $1.6 billion in sales per year.”
Businesses with optimized page speeds succeed more in the digital marketing space.
What is Page Speed Optimization?
Page speed is how long it takes for a web page to display its content to the online user. In other words, it determines the time a person waits to begin viewing and engaging with the page.
Page speed optimization is the process of improving this latency time. There are many factors that affect a page’s load speed:
- heavy Cascading Styling Sheets (CSS)
- JavaScript size & implementation
- hosting & server provider
- images & videos
- coding standards
- excessive plugins & widgets
- and more.
Why Does Page Speed Matter?
There is a connection between loading time and conversion rate. Slow web pages may lose up to half of their prospects. The two main reasons for that are:
- faster page speed provides a better user experience
- page speed is a crucial SEO signal to rank web pages
All businesses should pay extra attention to their web page loading performance if they want to improve their online sales & Return On Investment (ROI).
How Can We Reduce Web Page Loading Time?
The first step to page speed optimization is to perform a domain audit. It identifies & prioritizes the performance issues.
The most common website speed bottlenecks are:
- CSS & JavaScript compression
- blocked browser rendering
- HTML, CSS, and JavaScript minifying
- redundant HTTP redirects
- browser caching leverage
- server response time
- use of Content Distribution Network (CDN)
- image optimization
There are many other factors that affect website speed performance. Contact Prodima for a complete audit of your domain.
Prodima’s Page Speed Services & Costs
Prodima fully scans your website starting from $1,500 USD. Based on the report, we guarantee our fixes will boost your page speed loadings.
Our web development experts are happy to review your website. Contact a consultant today for a comprehensive assessment of your web page speed.
