Prodima’s Achievements

Our Clients

Prodima works for partners of different sizes from various industries.

We invite you to visit their websites!

We Provide You With...

Here is a short list of what Prodima will deliver to you regarding this specific service.

Prodima starts the optimization process with a complete website scan to identify the performance issues. We share this document with you for review & confirmation of the top priority bottlenecks.

Prodima fixes your website following a complete checklist: image size compression, lazy loading, plugin removal, source code optimization, database optimization, hosting, etc.

Prodima guarantees the website technical performance for 1 year after the initial optimizations are completed. We know how important this work is & we ensure you are satisfied with our services.

What is Website Speed Optimization?

Site speed optimization is cutting down the amount of time it takes a page to load when its URL is entered into a browser. 

Such performance optimization not only improves user experience but also improves SEO (search engine optimization). Website owners want to guarantee the smoothest possible experience for their online visitors.

Page Speed Optimization hình ảnh 2

Do I need Website Speed Optimization for WordPress?

Yes. Site speed optimization is especially important for WordPress, the CMS (content management system) that nearly 50% of today’s internet runs on. WordPress site pages are very well-optimized naturally, but depending on your code implementation, you may need to dig further into loading speed improvements. 

Especially, you must be careful with the numerous WordPress plugins which may solve tons of issues but also interact badly with each other, impacting your CWV (core web vitals).

Website optimization specialists can drastically improve page speed and overall site performance in very little time.

What are Core Web Vitals?

Core Web Vitals are three specific measurements Google uses to assess the user experience on a page. The three factors are closely tied to speed optimization. They are:

  • LCP
  • FID
  • CLS

Professional WordPress speed optimization services will make your web page shine in all three of these Core Web Vitals. They know the best practices to use for each type of Vital. Afterward, they’ll use a host of speed test software to double-check their work.

We will detail each item of those three CWVs below.

Largest Contentful Paint (LCP) 

LCP is a technical way of saying “how long it takes for the page to load.” Google’s “cutoff” for pages with a positive LCP rating is 2.5 seconds. If the page takes longer than 2.5 seconds to load, Google’s algorithm will penalize it in the search engine’s rankings.

First Input Delay (FID)

The FID score is based on the time it takes for a user to interact with a page (e.g., clicking a button) after the page has started loading. This is NOT the same as LCP, because interactive item loading times are independent of page loading time.

Cumulative Layout Shift (CLS)

CLS is a measure of how much the elements in a page’s layout move without being interacted with. For instance, a lot of animations that play when a page opens will result in a high CLS score. Unsurprisingly, a low CLS (preferably below 0.1) helps with page loading speed.

Page Speed Optimization hình ảnh 3

What Makes a Website Fast or Slow?

A few of the main features that affect a page’s loading time include:

  • Server Response Time – The time it takes for the web server to respond to a request is critical. A fast server with efficient resource allocation can significantly reduce load times.
  • Optimized Images – High-resolution images can slow down a website. Compressing and properly sizing images can make a substantial difference in loading times. Gzip compression level is also an important factor to consider.
  • Caching – Caching involves storing frequently accessed data so that it doesn’t need to be reloaded whenever a user visits the site. Browser caching and content delivery network (CDN) can accelerate load times.
  • Minimized HTTP Requests – Each element on a webpage (images, stylesheets, scripts) requires a separate HTTP request when loading. Reducing the number of these requests can speed up overall load speed.
  • Browser Rendering – A browser must process HTML, CSS, and JavaScript to display a page. Optimized code and scripts can make this process more efficient.
  • Content Delivery Network (CDN) – CDNs distribute website content across various servers worldwide. Using a good CDN reduces the physical distance between the user and the server, improving load times.
  • Server Location – The physical location of the web server can affect load times. Having a server closer to your target audience can speed up page loading for them.
  • Code Efficiency – Well-structured and optimized code can lead to faster load times.
  • Mobile Optimization – 55% of web traffic is mobile, so making sure site elements can load quickly on the mobile-optimized version is crucial.
  • Plugin and Script Management – Unnecessary plugins or scripts can slow down a website.

WordPress speed optimization services can improve site performance by working with these page speed determinants.

Why are Website Speed Optimization Services Important to Website Success?

Google and other search engines prioritize pages with good website speed and other Core Web Vitals. The slower the website is, the more likely search engines won’t serve it to online users typing their queries.

Page loading speed also affects user retention more than you think. According to Google, website bounce rates drop an average of 32% when page time goes from one to three seconds. That means you could be missing out on a third of your potential audience just because your page takes two more seconds to load.

What is Included in a Site Speed Optimization Service?

Website speed optimization is an immensely complex practice, and page speed optimization services include too many steps to count. That being said, a few of the most important best practices include:

  • Website Speed Auditing – The first step is always a thorough assessment of the website’s current performance. This involves analyzing loading times and identifying bottlenecks. Based on this initial assessment, the optimization specialists will draw up realistic goals for their work.
  • Image Optimization – Compressing and resizing images to reduce file sizes without compromising quality. Implementing responsive images for various screen sizes (including mobile) is also important.
  • Browser Caching – Configuring browser caching to store website data on users’ devices. This reduces the need to reload resources on repeat visits.
  • Establishing a CDN – Set up a CDN to distribute the client’s website content across multiple servers. This reduces the physical distance between the user and the server, which improves load time.
  • Server Response Time Optimization – Improve server performance with methods like database optimization and server-side caching.
  • Optimizing Code – Rewrite on-page HTML, CSS, and JavaScript in a way that allows for the most efficient rendering. This includes eliminating render-blocking resources and deferring non-essential scripts.
  • Reducing HTTP Requests – Minimize the number of requests a webpage makes by combining CSS and JavaScript files, using asynchronous loading, and reducing unnecessary elements.
  • Mobile Optimization – Ensure the website is mobile-friendly with a responsive design and appropriately sized images for various devices.
  • User-Friendly Design – Enhance the overall user experience by simplifying design elements and layouts. Simpler pages tend to naturally have faster loading times and provide a better user experience.

Most low website speed issues come from a lack of JavaScript optimization, too-heavy images, and poor website architecture. Usually, focusing on those three items does 80% of the optimization job.

Prodima recommends starting there. There is always room to optimize more, of course, but web developers should put the most effort into those areas.

How can I Optimize my WordPress Site Speed Without Plugins?

You can use a variety of techniques to optimize your site speed without plugins, such as:

  • Choose a Fast-Hosting Provider – Opt for a reputable host with good server performance and support for the latest technologies.
  • Select a Lightweight WordPress Theme – Avoid heavy and bloated WordPress site themes with too many features and design elements. A minimalistic, well-coded theme will run a lot faster.
  • Optimize Images Manually – Before uploading images, compress them using tools like Photoshop or online image optimizers. Use the appropriate image format (JPEG for photos, PNG for graphics).
  • Enable Browser Caching – Configure browser caching in your server settings or .htaccess file to allow browsers to store certain resources locally. This step reduces the need to reload the resources on subsequent visits.
  • Minify CSS and JavaScript – Manually minify your CSS and JavaScript files by removing unnecessary white spaces and line breaks. You can also concatenate multiple files into one.
  • Implement Lazy Loading – Lazy loading defers the loading of images and other media until they are visible on the screen. This reduces the initial page load time. You must copy and paste the “loading” attribute into your WordPress website HTML view.
  • Enable GZIP Compression – Enable GZIP compression in your server settings to reduce the size of files sent to the browser.
  • Eliminate Render-Blocking Resources – Carefully review and optimize the placement of CSS and JavaScript in your HTML to prevent them from blocking the rendering of your web pages.
  • Use Efficient Code – Removing anything unnecessary.
  • Optimize Fonts – Limit the use of custom fonts and use system fonts when suitable.
  • Update regularly – Updates for a WordPress website or its plugins often include performance improvements and security fixes.
Page Speed Optimization hình ảnh 4
Laptop screen displaying an update concept

Website Optimization Tools to Help with Speed Optimization

To optimize website loading speed, we first need to measure the current bottlenecks. Once we understand the main pain points, we can then apply the solution.

It means there are two kinds of software to work on web speed optimization:

  • Speed audit tools
  • Speed improvement tools

We will see both in order.

Speed Audit Tools

Here is a list of our favorite speed test tools to evaluate the Core Web Vitals of any website:

To enjoy the free audit tools from Google Search Console, you must own and verify the website. You cannot audit web pages that belong to other people, except if they grant you access. The Google Search Console is one of the most precise web audit tools you can use. It covers the CWV, mobile usability, URL page experience, and more. This should be your staple tool for site speed.

The three other free tools work similarly. For example, on Google PageSpeed Insights, you can input the URL of any website, including your competitors. After a few seconds, you get a domain or page speed report with actionable items to get started with your optimizations. For example, they may inform you that the audited website has too much unused JavaScript, or that your image sizes are too heavy.

There are other tools to consider. Most of them propose a free version. You can go for a paid version if you need to access more in-depth features. Usually, we recommend businesses go for one tool only (besides the Google Search Console which should be your software by default). Those various tools overlap each other and combining them is not worth it. Pick one and enjoy your free site speed audit!

Speed Improvement Tools

Based on the analysis from your site speed audit tool above, you want to move forward and optimize your website with software that will improve its performance.

In the previous section, we explained how to optimize your website without any plugins. This is the best way to proceed. However, you need to be a good developer to do so. If you are not and if you cannot afford to work with someone who knows code, you may consider another option: automatic tools and plugins.

With a quick Google search, you can easily find software to help you reduce your image size without affecting its quality. You can also get tools that optimize your HTML, CSS, or JavaScript. Sometimes, you need to work with a Content Delivery Network (CDN) to better serve your media files. It depends on your needs.

If you are looking for an all-in-one simple solution, Prodima recommends using NitroPack. This tool boosts your website loading speed without any extra coding from your side in a matter of minutes. There is a free WordPress plugin version to install on your website that perfectly does the job. However, the free version forces you to have the NitroPack banner visible under your footer. If you want to get rid of that, you must go for the paid version.

Overall, NitroPack does great. Check your website performance with the audit tools before and after installing NitroPack. You will see a huge difference!

Optimize Your Website Speed for Better SEO Results with Prodima

Prodima Vietnam gathers expert developers in site speed optimization services to offer high quality service.

WordPress Speed Optimization Service Benefits

Here are some of the benefits you can enjoy by working with Prodima for your WordPress speed optimization service needs:

  • Decades of optimization experience – Our team has been optimizing websites for over a decade, giving us extensive knowledge and expertise in the field.
  • Understanding of the web development process from start to finish – As a company that builds entire websites from scratch, we know how to optimize your domain at every stage.
  • Use of professional software – We utilize professional speed audit and improvement tools to accurately assess and improve your website’s loading speed.
  • Customer care – Our team is dedicated to providing excellent customer service and support throughout the entire optimization process, ensuring that your needs are met, and any questions or concerns are addressed promptly.

By working with Prodima, you can trust that your website’s loading speed will be optimized to its full potential. We are SEO-driven, and we guarantee a better user experience for your audience. Let us help you take your WordPress website speed to the next level!

Of course, keep in mind that performance optimization is an ongoing process and requires regular updates and maintenance. Prodima commits to delivering high quality, but don’t blame us if your website starts getting slow five years after we are done with the optimization work. You may need some revamping after some time!

Site Speed Optimization Services Process

When you choose to work with Prodima to improve your loading performance, our team of developers follows these steps:

  1. Gain access to your website’s code
  2. Conduct a thorough website audit
  3. Identify the main areas for improvement
  4. Determine the most suitable solutions for your specific needs
  5. Implement fixes based on our research
  6. Conduct a new audit to measure the effectiveness of our optimizations

Prodima ensures compatibility with your website’s design and functionality, even if another team of developers coded it before. 

By following these steps, we provide effective speed optimization services that will enhance your website’s performance and overall user experience.

WordPress Speed Optimization – FAQ

How Fast Should a Website Load?

The ideal loading time for a website is under two seconds. However, as internet speeds and user expectations continue to increase, aiming for a loading speed of one second or less is highly recommended.

How do I Fix a Slow Website?

Fixing a slow website load is a multi-step process, depending on the specific issues causing the slow loading speed. First, you must audit your current website performance. Based on this analysis, you may need to optimize images and media files, minify code, reduce server response time, or leverage browser caching. It is also important to regularly monitor and update your website for any potential speed issues.

How do I Know if a Website is Slow?

If your website takes longer than three seconds to load, you should seriously consider speed optimization. Not doing so could result in significant traffic and conversion decreases.

What are Site Speed Metrics?

Site speed metrics are a set of data points that measure the loading speed and performance of a website. These metrics include largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS). Additionally, search engines like Google use site speed as a ranking factor.

Is Page Speed a Ranking Factor for SEO?

Yes, page speed is considered a ranking factor for SEO. Not only does it improve user experience, but it also indicates the quality of your website and its content. Faster loading speeds lead to increased traffic, better conversion rates, and higher search engine rankings.

What is the Average Length of Time Users Endure Before Exiting from a Slow-Loading Page?

According to multiple studies, including one by Google, users typically wait no more than three seconds for a webpage to load before abandoning it. However, as mentioned earlier, aiming for a loading speed of one second or less is recommended for optimal results.

Does Adding Plugins Slow Down WordPress Speed?

It depends on the specific plugin and how it is implemented on your website. While adding too many plugins can potentially slow down your website, some plugins are designed to improve performance and speed up certain processes. Choosing reputable and well-coded plugins from trusted sources can also help prevent any negative impacts on your website’s speed. As a rule of thumb, Prodima recommends no more than ten active plugins installed on your website.

Do You Need to Know Coding to Optimize Page Speed?

The short answer is no. However, having a basic understanding of coding principles and website structure is beneficial when implementing certain troubleshooting. Utilizing WordPress speed professional services like Prodima can alleviate the need for coding knowledge as our team of experts will handle all technical aspects and provide you with a fully optimized website.

Why is my Mobile Page Speed Slower than my Desktop?

Mobile devices typically have less processing power compared to desktop computers, which can affect loading times. Besides, if your website is not optimized for mobile devices or has different layouts for desktops, it can result in longer loading times due to the need for additional processing and rendering. Finally, images, videos, and other media files can greatly impact loading speed on mobile devices due to limited connectivity and bandwidth.

What is the Average Cost of Website Speed Optimization Services?

It can be anywhere between $200 and $1,000. The average cost depends on the scope of work and the specific needs of your website.

How Long Does It Take for Website Speed Optimization?

For simple optimizing, it can take only half a day. For more complex speed issues, the timeline can go up to two weeks.