Page Speed is how long it takes for a web page to display its content to the online user. It determines how long a person waits to begin viewing and engaging with the page. Google has shared that 46% of people have claimed that waiting for a page to load is what they dislike most about mobile internet browsing. Hence, page speed is a significant element of the digital user experience and influences a buyer’s online journey.
Businesses with optimized page speeds are more inclined to succeed in the digital marketing space to promote and sell their products and services. Akamai has reported that it takes only a thousandth of a single second delay in load time that could cause conversion rates to drop by up to 7%. Businesses teaming with a professional Digital Marketing Agency are provided with proven strategies to optimize page speed and user experience.
What is Page Speed?
Page speed measures how slow or fast page content loads. Google has recommended that “two seconds is the threshold for ecommerce website acceptability.” Page Speed is measured at the point at which a browser can provide a page element on any given screen for the first. Popular search engine provider Google measures page speed by assigning it a score through Google PageSpeed. Google research has established a connection between webpage load time and conversion rate, disclosing that slow page speed may lose up to half of a webpage’s prospects.
Various factors that affect a page’s load speed include:
- Heavy CSS (Cascading Styling Sheets) such as the layout information and style of a page
- Poor hosting and server provider that stores a website’s
- Hotlinking (website images that are hosted through a different server)
- Coding Standards (effective coding loads websites quickly by removing excessive code elements such as formatting data, unnecessary spaces, and extra line breaks
- Excessive Plugins (software program features) and Widgets (mini-programs that operate on a device’s home screen)
Why does Page Speed matter?
According to Backlinko, the average TTFP (Time to First Byte) score on mobile is 2.5 seconds and 1.3 seconds on a desktop. This score is a necessary standard to maintain or beat because faster page speed provides a better and more efficient user experience. This is crucial to maintaining the attention of a business’s online audience and affects the page’s bounce rate.
A Kissmetrics infographic has revealed that a quarter of users will click away if a page takes longer than 3 seconds to load. Page speed can be highly detrimental to a business’s customer base, potentially losing a quarter of their potential new leads. Furthermore, page speed matters because it affects SEO – crucial to a business’s website and reaches a target audience to generate a return on investment.
How much does Page Speed affect SEO?
Page Speed majorly affects SEO – Google has announced that page speed is one of the signals applied to Google’s algorithm to index page rankings. An astounding 68% of users’ online experience begins via a search engine. Should your business want to be considered amongst online competitors, your business’s page speed must be regarded as highly indexed. Slow web pages may not be viewed for SEO purposes because search engine algorithms such as Google’s methods aren’t required to crawl through as many pages.
Page speed is essential for mobile SEO, as 61% of users conducting mobile searches are more inclined to contact their local business if the site is mobile-friendly. There are 35 million digital consumers in Vietnam – ensure that your company’s page speed is optimized for good SEO to reach your target audience within the digital mass.
How can Webpage loading time be increased?
There are various ways to increase page speed to best interact with Google’s algorithm to:
- ensure good SEO and a better user experience that generates organic traffic.
- engage with new lead.
- deliver ROI (return on investment).
Webpage loading time can be increased by applying multiple methods and changes such as:
- Reduce redirects so that users don’t have wait for additional HTTP request-responses to be completed
- Leverage browser caching so that a user’s browser isn’t required to reload an entire page’s information and content
- Improving server response time by looking for performance bottlenecks
- Using CDNs (Content Distribution Networks) to distribute a site’s heavy load of content and copies of a site so that its data is stored at multiple online digital spaces for faster access to the site
- Image optimization through appropriate sizing compressed for the web
How much does Page Speed Optimization cost?
Page Speed optimization costs vary depending on the strategy a Digital Marketing Agency package on offer. Factors to consider in a quote for Page Speed Optimization include the size of a business’s website, how many pages there are, a business’s budget, how much of the pages need to be tweaked or renewed, how many hours an agency requires to optimize the Page Speed and more.
Prodima’s Page Speed Services
Prodima Digital Marketing Agencies apply strategies across a business’s Website’s pages to optimize its SEO. By ensuring your company website’s pages load quickly, current customers and potential new leads who visit the site will be pleased.
Prodima’s Page Speed Services team is skilled in improving site speed by providing:
- An audit of a website’s current server configuration to strategize how page speed can be improved
- A committed project POC to demonstrate the potential result
- Dedicated in-house web developers
- CSS (Cascading Style Sheets) optimization, i.e., how a web page is presented through layout, fonts, and colors
- Website optimization presentation across different devices and screen sizes
- CDN (Content Delivery Network) setup and configuration (to deliver content efficiently even when online traffic is heavy)
- HTTPS (Hypertext Transfer Protocol Secure) setup (protection of the business’s website and users’ browser)
- Hosting transfers
- Image size compression and optimization
- Gzip (GNU zip – algorithm for file compression) compression
- Caching configuration (data storage)
- Browser caching
- Reduced/optimization and the number of redirects (links on a web page that redirect to other websites and pages
A Prodima Web Development expert is happy to discuss your business’s web page speed. Our methods and other digital marketing services combine to assess your company’s current analytics and deliver suitable strategies to your business’s needs. Contact a Prodima consultant today for a comprehensive assessment required to increase your web page speed. Our team will be able to audit your Website Page Speed and provide an honest, detailed, and fair quote.