Local SEO (Search Engine Optimization) affects a business’s reachability within a local area.
The easiest way to understand local SEO is when a user enters keywords into the search engine to find what’s “near me.” People continuously use their smartphones to seek brick-and-mortar shops within their surrounding area. Local SEO plays a crucial part in being accessible to local audiences. It opens doors to qualified traffic and sales.
People learn more about a local company online than anywhere else. Over 70% of consumers that did a local search visited a nearby store (over 90% for searches on a mobile device).
Successful local SEO ensures that your business ranks high to reach an immediate audience within the local area.
What is Local SEO?
Local SEO is the process that promotes businesses, their products & services, and any related brand information to local community prospects.
It focuses on strategies that cover:
- Google My Business listing
- local citations
- online ratings & reviews
- web content
- backlinks
- mobile-friendliness
Prodima ensures that brands maximize their chances of customer engagement within the local area.
How Does Local SEO Work?
Local SEO is maintained through search engine algorithms (such as that of Google).
A regional map displays organic search listings when users look for a product or service within the local area. Prodima strategizes a local SEO plan that increases a partner’s opportunity to appear in the map pack.
Search engines always test new local business features & placements. Local organic optimizations help get the most of this.
Why is Local SEO Important?
The top #3 results get most of the clicks & online users’ attention.
Local SEO attracts them. It is the best opportunity to appear in a nearby directory. It includes the following benefits:
- website traffic increase
- lead generation (online & offline)
- sales & revenue increase
- online reputation boost
Prodima’s Local SEO Costs
Proper local SEO requires solid expertise. However, it is not the most time-consuming task among all SEO services.
Prodima usually includes its local SEO efforts into monthly packages. To receive a specific quotation for local SEO only, please send your Google My Business. We will have a look & answer in no time!
