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Prodima works for partners of different sizes from various industries.

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Here is a short list of what Prodima will deliver to you regarding this specific service.

Prodima develops design mockups once the project brief is clear, sketches reviewed, and wireframes approved. We share mockups for client validation before entering the prototype phase.

Prodima sends Figma mockups to clients for review. On Figma, you can check & comment on each section while our graphic artists revise their work & confirm on the shared platform.

Prodima creates valuable design assets for your brand. We benefit from decades of experience in numerous design works, from logos to complex e-commerce websites.

Website mockups are essentially sketches for a new web page or series of pages. It shows viewers what the site will look like without incorporating functional elements such as links or finalized content.

A mockup, if it is approved, is the predecessor to a website prototype.  This is a version of the final platform with clickable buttons and functional elements. A prototype can be tested by users to ensure it is user-friendly before live implementation.

Why are Mockups Important in Web Design?

Developing website mockups is important for three principal reasons:

  • Clarifying design concepts – Mockup templates give both you and the web designers a clear idea of the site’s layout, color scheme, and overall aesthetics. This visual roadmap ensures everyone is on the same page.
  • Saving time and money – By creating a mockup, the designers and the business owners can identify portions of the site that need changes. The web designers can then make those alterations before coding begins. This prevents costly revisions and delays down the line.
  • Getting feedback – It’s much easier for non-designers like stakeholders and clients to provide input when they can see a visual representation. Mockups can lead to a more refined final product by exposing undesirable aspects of the website design before they’re fully implemented.

The Prodima company always shares visual web mockups with its partners to ensure their satisfaction.

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Why is it Important to Work with Professional Website Mockup Designers

For any of the points in the previous section to be applicable, your website mockups need to be polished and accurate. 

That’s where professional website mockup artists come in. It might sound like a simple task to construct a rough sketch of the website you want. In actuality, designing mockups in a way that indicates a strong path forward is a fine art. The designer has to weave together memorable features, brand identity, and a well-optimized page structure into one intuitive design.

Freelancers or junior designers barely get the job done. Experienced website mockup service makes a significant difference.

Step-by-Step: Prodima Website Mockup Design Service Process

Prodima Vietnam has a tried-and-true five-step process for creating mockups.

Step 1. Create a wireframe

A wireframe is a blueprint for a website. It shows the layout of all the content blocks on the web pages, but it does not use colors or any specific content. Wireframes often use boxes with Xs through them to show where images will be placed. Boxes with a short description (e.g. “settings” or “social logo”) might show where different elements will appear on the webpage.

When Prodima creates a wireframe, we consider how the pages that come from that wireframe will operate once they go live. For example, we have to think about:

  • UI/UX
  • Images
  • White space placement
  • Content hierarchy
  • Page loading time
  • Compatibility with each browser
  • Mobile responsiveness
  • Mobile app version (if any)

We then use wireframing tools like Sketch or Mockflow to put together a vector-based wireframe for each page.

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Step 2. Add visuals to your wireframe

Now it’s time for us to give your wireframe some of the stylistic panache that will make your eventual website stand out. We’ll add color schemes and fonts inspired by your brand and mission, and we’ll put in some basic content. This is the part where the wireframe becomes a mockup.

Step 3. Collect feedback

We’ll come up with a few different wireframes at this point for you to choose from. Prodima usually starts with the homepage of your website first. As the index of the entire platform, we must get it right before developing the mockups of the other pages. Most of the styles, fonts, and colors must be fixed at this stage.

Once our stakeholders confirm what they like, we’ll move forward using the website mockup they choose.

Step 4. Turn your mockup into a prototype

Once we finalize your website mockups, we’ll turn your chosen mockup into full-on interactive prototypes by adding functionality. A functioning navigation, a simple linking structure, and some basic interactive content might be found on the prototype. Only after the prototype features are put in place will the website be ready for step 5.

Step 5. Test and redesign

Now that the prototype is polished, we’ll run a few tests on it to make sure it performs well. For instance:

  • Usability Testing – We’ll conduct usability testing with real people browsing the “website.” Testers will perform common tasks and Prodima’s designers will pay attention to any difficulties the users encounter.
  • Browser Compatibility Testing – We’ll test the mockup in different web browsers (Chrome, Firefox, Safari, Edge, etc.). In doing so, we’ll ensure that it displays correctly and functions as expected on all major platforms.
  • Performance Testing – Designers will assess the loading speed of the mockup. Tools like Google PageSpeed Insights can help identify performance issues and suggest improvements.
  • A/B Testing – We’ll usually conduct A/B testing by creating two variations of the mockup with subtle differences. We’ll then compare which version performs better in terms of user engagement and conversions.

These are only a few of the tests we’ll usually run.

After running all tests, we’ll use the data collected to make any necessary adjustments to the website design.

Website Mockup Design Tools

From wireframing tools to mockup creators to prototyping helpers, Prodima has a few favorite software that we use for mockup templates. Here is a list of the best design tools that get our full endorsement, separated into categories.

For wireframes: Balsamiq

Balsamiq’s intuitive drag-and-drop interface is amazingly efficient at creating simple website mockups very quickly. We almost always use it for early-stage concept development, because its speed allows us to do a lot of trial-and-error.

For Mockups: MockFlow

Mockup is generally our tool of choice for turning rudimentary wireframes into actual mockups. It’s great at adding color and injecting some style. MockFlow can get the former wireframe to look like a presentable product that can be submitted for feedback.

Sketch is another fantastic tool in this category, but it’s a Mac OS-exclusive mockup tool.

For Prototypes: Adobe XD

Adobe XD isn’t as quick or intuitive to work with, but it can generally produce the most beautiful product. For example, Photoshop offers a ton of features and can create detailed vector-based prototypes that look exactly like you want them to. It’s also great at incorporating interactive and responsive page elements.

For Collaboration: Figma

If a website’s design project has “a lot of cooks in the kitchen,” so to speak, Figma very well may be one of the best website mockup tools to use. It’s a cloud-based design tool that allows real-time collaboration among team members. With the Figma design tool, it’s a lot easier for everyone involved to stay on the same page in real time.

Common Mistakes When You Create New Website Mockups

A few common pitfalls include:

Neglecting white space

Not many people realize how much the eyes appreciate some room to rest when browsing a web page. At Prodima, we say “Less is more.” Often, it is a better decision to drop elements rather than create complex websites. Making sure your graphic design elements and content blocks aren’t too crowded will do wonders for your mockup’s aesthetic.

Overcomplicated designs

Making the elements on your page too intricate or too closely crowded together will ruin a mockup. Firstly, it doesn’t allow the eye to rest when browsing the page. Second, it will slow down the loading time once the mockup becomes a website. Third, a complex design may confuse online visitors, significantly decreasing your conversion rates. Luckily, avoiding this mistake synergizes well with implementing top-quality design.

Not involving stakeholders

Not seeking feedback and input from clients or team members can lead to misunderstandings and revisions later in the design process. Our product managers involve stakeholders from the beginning to save time and help lead to a high-fidelity product that everyone’s happy with.

Neither the designer nor the website owner want to waste time in last-minute back-and-forth feedback before the live date. As we always say at Prodima Vietnam “Transparency in communication is key.”

Neglecting SEO

Neglecting search engine optimization (SEO) factors can impact the website’s visibility in search results. Prodima’s designers are trained in SEO-friendly practices that they consider when creating the mockup. It includes attention on:

  • UI/UX
  • Website architecture
  • On-page elements
  • Online users touch points
  • Fonts
  • CSS
  • HTML content

Of course, web design SEO fundamental implementations will never replace a full SEO strategy. However, to run an SEO campaign, your website needs its design basics properly covered and Prodima guarantees that.

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Ignoring mobile

Remember that the majority of today’s web browsing occurs on mobile devices. Because of that, page designs must be simple enough to look good on desktop and mobile browsers.

Prodima designers understand the importance of mobile devices. For this reason, we always create the mockups for the mobile version first, before declining to desktop and bigger screen sizes.

Prodima Website Mockup Design Case Studies 

Here are a few sites that originated with mockups we built, along with a glimpse of their designs in the Figma design tool:

Le & Tran Law

For a law firm, we knew that our interactive prototypes needed to give off a sense of extreme authority and trustworthiness. Our designers managed to do it by creating an orderly layout while capturing an out-of-the-box feel.

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With this website mockup (which later transferred to the site), we made sure to capture a casual, comfortable, and creative feel. We did so through the use of earthy colors, non-traditional design elements, and “fun” rather than strictly professional formatting.

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Our developers have created thousands of websites and contributed to countless digital projects. Check how they built our company platform following Prodima’s branding guidelines. From the logo idea to the final product, our team of developers did an amazing job!

FAQs – Website Mockup Design Service

Do you have more questions about website mockups or the apps used to make them? They may be answered below.

How much does it cost to design a mockup?

Prodima charges between $300 for the mockup of a simple landing page to $2,000 for the mockup of an entire website. This pricing does not include the coding work.

What details should mockups include?

A mockup should serve as a basic graphic design for the website. That means it should have roughly drawn placemarkers taking up the space that will later be filled by actual content.

What software do you use to do web design mockups?

There are multiple apps and software you can use to design mockups. The wireframing tool you choose should depend on what part of the design process you will focus on most. A few of our favorites are Balsamiq, MockFlow, Adobe XD, and Figma, all of which are discussed in a previous section of this page.

Is Figma good for mockups?

Yes! Figma is one of our favorite wireframing tool apps because of its many features, rich collaborative capabilities, and dearth of plugins. It’s not the easiest software to use and it is online-only, but it should be considered for any mockup.

What is a mockup vs prototype?

A website mockup does not yet have functionality built-in, while a prototype does. That is, things like navigation and buttons will not usually work in mockups. A prototype, however, is a very rough (but completed) draft of the website itself.

How long should a mockup take?

Prodima generally takes between half a day to design a one-page mockup to 2 weeks to mock up an entire website.

How many types of mockups are there?

There are 3 “stages” of creating mockups, all of which might be referred to as “a mockup.” They are:

  • Wireframe: No content, no stylistic choices, and no image yet. It’s just a rough sketch showing where things will be laid out on the page.
  • Mockup: A wireframe with some stylistic elements like color palettes and basic content using specific fonts. This is the stage where the page starts getting a “vibe” to it.
  • Prototype: A high-fidelity mockup with more content and basic functionality added. Most of the links work and viewers will be able to see what the page will do once it is finished.

How do we present a website mockup to a client?

We use the Figma wireframing tool most often. Since it has such deep collaboration figures, Figma makes it easy to present a design while the client can leave comments in real time. For more complex designs, we may have a live video chat with the client or meet with them in person to present.