WooCommerce SEO services solve your online retailing issues. If your business is looking for new customers, consider working with a WooCommerce SEO agency.
Most online companies showcase their products on e-commerce websites. Besides, they also list their inventory on platforms like Amazon or Shopee.
However, nothing beats selling products from a domain we fully control. If you manage this task by yourself, it may look a little daunting.
That’s why WooCommerce SEO services come in handy. They offer several plugins, such as the popular Yoast SEO, that help your e-commerce business grow.
Let’s see how a WooCommerce SEO agency can boost the organic rankings of the products you publish online.
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What is WooCommerce SEO?
WooCommerce SEO is one of the best e-commerce plugins available on WordPress. It helps you boost your shopping carts so they get noticed by your target audience online.
This open-source uses the PHP programming language and an SQL database. Many developers keep it current.
Business owners can upgrade WooCommerce SEO to benefit from the latest features and bug fixes.
Unlike other similar software like Shopify, WooCommerce is free.
Besides, it was built to be SEO-friendly. It makes it the most powerful tool for e-commerce websites.
WooCommerce SEO Services Benefits
WooCommerce SEO services bring tons of value to your retail platform:
- They optimize your website architecture
- They make the online user’s flow smoother
- They offer an ad hoc user experience with your brand
- They boost your products’ online visibility
The ultimate purpose of a WooCommerce SEO service is to increase your online sales. It makes it happen directly on your website rather than on a third-party ecommerce platform, the Google Merchant Center, or even the Facebook Store.
WooCommerce SEO services let you build your marketplace following a suitable structure. You cannot showcase all your products on a single web page, especially if you have many of them. WooCommerce SEO plugins organize your content so online visitors and web crawlers can easily find what they are looking for.
They also help improve the user journey from the first touchpoint to the “Thank You” page, and they include after-sales service. Proper website navigation enhances online sales. Ask your WooCommerce SEO agency to work on this task.
A branded website generates more trust than publishing items on Amazon-like places or Merchant Centers. It allows focusing on the business itself rather than just the product. Having a solid ecosystem and company background makes the difference.
Of course, WooCommerce SEO services increase your items’ visibility across the internet. You want potential buyers to consider your landing pages and purchase your products. WooCommerce SEO makes them easier to find.
Since most online transactions start with a search, there is no doubt that WooCommerce SEO services can lift your e-commerce business to the next level.
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WooCommerce SEO Strategies
WooCommerce SEO strategies make no exception to the rule.
They go through most of the organic techniques that we detailed in our blog section.
Here are the main steps that WooCommerce SEO agencies should follow:
- Market analysis
- Competitors benchmark
- Keyword research
- On-site technical optimization
- On-site content optimization
- WooCommerce SEO tracking
To build a successful strategy, your business must study its environment. What are the market specifics? Are there regulations you should be aware of? What about the logistics, if any? What are the global trends? Gather this information and document it properly to craft your WooCommerce SEO plans.
Competitors are a gold mine of data. They spend money to test the market, they make mistakes, and they find a critical successful path. You can learn from them thanks to simple benchmarking. Review their websites, traffic sources, categories, and product pages, and turn this knowledge into actionable tasks for your e-commerce business.
The market research and competitor review give you strong hints for identifying the best keywords for your landing pages. WooCommerce SEO allows you to choose the right ones, from broad single words to long-tail key phrases. Once you make your choice, stick to this list because efficient SEO takes time.
A good WooCommerce SEO service includes some backend technical work. You must guarantee perfect site navigation. You must ensure quick page load times. Optimize your categories and pay attention to your filters or tags. E-commerce websites aim to host tons of people. You cannot afford to lose a significant percentage of them because your landing pages do not run correctly.
Like classic websites, your e-commerce platform needs metadata updates to improve its organic search rankings. Optimize your web page titles, meta descriptions, subheads, and product information. Make sure this content is unique. Never copy any text from another website, even if you are a reseller.
Your WooCommerce SEO strategy relies on its performance tracking. Set tags on your main touchpoints to track their performance. It includes landing page views, add-to-cart button clicks, and trackers until the final “Thank You” page. Keep monitoring all of them as your WooCommerce SEO campaign goes.
WooCommerce SEO Service Tips
In this section, we will share a straightforward list of the most useful tips for your WooCommerce SEO service:
- Fasten your web page loadings
- Keep your URLs as simple as possible
- Use breadcrumbs
- Avoid any form of content duplication
- Write 155-character meta-descriptions
- Optimize your images
- Leverage your internal links
- Implement your schema markup
- Build your e-commerce website mobile-responsive
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Speed is one of the most important performance factors of e-commerce websites. Every hundred milliseconds of extra page load time decreases your online sales percentage. Make this technical optimization a top priority.
Page URLs must be short not only for users but, above all, for search engines. If your product is hosted under a URL like domain.com/category/product-name, it will perform better organically than subdomain.domain.com/category-1/subcategory-4/product-name-123456789. Follow the principle of parsimony, and web crawlers will appreciate you.
Breadcrumbs are hyperlinks that help your visitors navigate the website. We usually find them in the upper-left corner of the screen. They follow the site map architecture. Users can click those breadcrumb links to return to a previous page or category. They are excellent for site navigation and visitors’ comfort.
Many retailers make this common mistake: they copy the product description from their supplier’s page and publish it on their own site. This is plagiarism. Technically, it does not penalize your web pages, but it prevents them from ranking higher as search engines prioritize the original content.
Meta descriptions are not the most important SEO factors to bring qualified traffic. However, in e-commerce, they become much more prevalent. This piece of content often guides online users in deciding whether to open the page. Your WooCommerce SEO service should cover this aspect.
Heavy JavaScript is the main source of page slowdowns on e-commerce websites. Of course, you want to publish high-quality photos of your products. At the same time, you cannot afford long loading times. Keep your high-definition images with a maximum size of 150kB each. Also, don’t forget to add ALT text, including your main keywords.
Internal links are great to put your content into context. They connect your web pages by providing a strong signal about which are the most important. Ideally, you want links from other pages pointing to your product pages.
Schema markup converts your web page content into structured snippets that are more understandable to online bots crawling your domain. It provides a significant boost to your organic rankings. Schema markup is easy to implement, so consider it within your WooCommerce SEO services.
Mobile users outnumbered desktop users. For this reason, Google informed all developers to work on mobile versions of their websites first. This is particularly true for e-commerce platforms. People shop on their mobile devices more than ever.
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Prodima WooCommerce SEO Services
Prodima is a WooCommerce SEO agency gathering an in-house team of experts.
Whatever your e-commerce challenges, we build the most suitable digital plans to achieve your business objectives.
To get the most out of WooCommerce SEO services, reach out to us using this contact form.
Specify your expectations, and we will come back to you with the insights you need to get started.
