90% of internet users only look at the first page of search engines. They ignore additional pages’ results.
It means there are not an infinite number of chances to give a strong impression to potential online customers. Businesses must nurture their online presence & branding.
Companies need to expand & grow. Online Reputation Management (ORM) helps them do that.
What is Online Reputation Management (ORM)?
Online reputation management carries out all activities that protect your company’s positive image.
It allows greater visibility on Search Engine Results Pages (SERPs) and enables more trust. Brands ranking high benefit from credibility & relevance. ORM maintains a positive & healthy public perception of the business.
Prodima monitors your brand’s reputation by immediately addressing any potentially damaging content affecting your business. Internet users trust companies with a positive reputation, reviews, and feedback. In consequence, good online reputation management boosts sales.
Prodima focuses on the following items when it comes to online reputation management:
- brand purchasing impact
- digital recommendations
- negative reviews
- valuable feedback
- brand searchability
- brand authoritativeness
How Does Online Reputation Management Work?
Online reputation management works by managing multiple digital marketing channels.
Prodima ensures online users have a positive impression of the brand in all digital marketing segments. The PESO (Paid, Earned, Shared, Owned) diagram covers them all:
- paid media
- earned media
- shared media
- owned media
Of course, businesses control the paid & owned media, which makes them easier to monitor for ORM. On the opposite, earned and shared media can become viral quickly with limited control from the brand. They require extra attention & professionalism.
Get Started With Online Reputation Management
Prodima focuses on all the channels that your business is mentioned. We manage your online reputation across the internet.
To build a detailed plan & share a quotation, we need to discuss a brief with you. Contact us to place your brand & website’s reputation at the forefront of your industry!