More than we would like to, many of us often go online to check something and somehow end up surfing for hours. And what is the beautiful part of digital marketing that creates such a journey? Link building is a process whereby a website links to other websites, and so on.
It’s a never-ending digital adventure that pulls audiences into the internet hole as it grabs the user’s intention. According to Google, backlinks are among the essentials on Google when ranking for keyphrases and keywords. It is crucial Google recognizes links to your business’s webpage to drive more traffic and consumers that build revenue.
Prodima Digital Marketing is a link building company that is insightful into the world of building links across the web. Prodima’s Link Building strategies are used in SEO (Search Engine Optimization) to notify search engines such as Google that the website’s content is of high quality.
With relevant information and the correct tools to build links, your website becomes worthy of being indexed amongst a global pool of competitors. A proper Prodima Link Building strategy will increase search engine rankings, bringing a more significant demographic to your website that will translate into the ROI (Return On Investment) desired.
What is Link Building?
Hyperlinks (generally referred to as ‘links’) are clickable content online that allows them to enter other websites. This is how users navigate their way through the billions of pages available for viewing on the internet. USURP identifies that websites listed on Google’s first ranking page have an average of 3.8 times more backlinks than websites listed on pages 2-10.
The excellent process of Link Building is the process of acquiring hyperlinks from other websites to your own. An example of this would be if a viewer were searching “best food in Saigon.” Upon their research, they would view a hyperlink on a travel webpage that would lead them back to your restaurant or cafe. It is through effective Link Building protocols by a Link Building Agency that this would come into play.
In digital marketing, the term ‘crawl’ is often used. Just as spiders would, search engines are the digital spiders that crawl through the webs of the internet. These webs are made of links, creating routes for the search engine to get from one website to the next.
As search engines travel from website to website, Prodima’s Link Building services apply various technical techniques to build high-quality links that will optimize a website’s chances of beating the pack across the internet. Prodima Link Building agency formats a plan that pressures search engines to use links to discover your web pages and to rank your page highly in their results pages.
How is Link Building done?
Prodima’s Link Building experts understand the digital intricacies of Link Building to provide partners with effective link building campaign strategies. Technical link building itself is broken up into a form that instructs search engines where to go next.
In the simplest of terms, all links must have a beginning and an end:
- As a snake does, the head of the link is the start of the link tag. Known as the head tag, this opens the link up to search engines and let it know that another link is to follow.
- The head of the link tag then instructs the search engine to go to another location via another hyperlink (this could be another web page, video, or image to download). This can be considered the neck of the link referred to as the hyperlink referral. The neck of the link could also lead to another section within the same page. It doesn’t necessarily have to navigate externally.
- When on a webpage, we’ve all come across a blue link tag, indicating that the text is clickable. This ‘body’ section of the hyperlink is the anchor/visible text of the link formatted for the user to enter.
- The tale of hyperlink signals to search engines that the link tag has closed.
Aside from the technical structure of a hyperlink, Prodima’s SEO link building services operate so that Link Building plays a significant role as part of a business’s website growth strategy. Prodima’s quality link building services curate a successful strategy by:
- Gathering information to understand your business website’s ideal demographic better
- Identifying which websites your business’s audience gravitates towards
- Creating relevant and quality website content
- Matching the website’s content filled with carefully selected keywords to the website
- Reaching the attention of and engaging with other site owners that share common business values.
- Amplifying content with other businesses to drive organic traffic to your website, thereby increasing search engine rankings and bringing in revenue
Why is Link Building important for SEO?
The SEO tribunal has determined that up to 65% of Digital Markets confirm Linking Building as the most challenging part of effective SEO services. Considering it is such a complex process for a professional Link Building Service company, it is unimaginable how businesses can efficiently manage Link Building to achieve the highest gaining results for conversion.
Link Building is essential in SEO because it determines how search engines will trace the user’s most satisfying results. The sustainability of a website’s visibility on search engines depends significantly on the formatting of link building and backlinks that draw both the attention of search engines and audiences looking for information on the internet.
The best link building companies help control search engines and guide them into deciding that your website has provided the best path to information. Prodima’s best link building services maintain a website’s web content quality and link to ensure that the website’s relevancy is sufficient for search engine indexing.
PageRank is a metric created by Google to measure a page’s quality. One of the most significant determining factors being, how many links navigate towards a specific webpage. This is applied to Google’s overall algorithm that determines whether the search engine’s signal catches a webpage.
In today’s digital market, positive SEO will drive fellow webpages to yours to ensure that a signal is detected when Google assesses your page’s quality. The theory behind PageRank runs along with the concept of “the more who trust your webpage, the more that Google should too.” Prodima can provide reliable sources to search engines by ensuring your web page’s backlinks are noticed on trusted websites.
What are the benefits of Link Building?
What does your business want? You want your website to be found with great ease. If you were lost in a big city, you would hope that whoever you ask will show you the most efficient route to your hotel no matter where you are.
In comparison, your business’s website is in the great interweb amongst a maze of other paths. The most significant benefit of link building is those other websites turn; search engines will bring your targeted demographic to your website most sufficiently and directly as long as they search for relatable keywords and phrases as displayed in your website.Prodima’s Link Building strategists guide businesses to reap the Link Building benefits by increasing the number of high-quality links that direct internet users to your website. This not only draws the audience’s attention to your website and builds brand awareness, but in turn, increases your website’s chances of ranking well across search engines.
How long does it take for Link Building SEO to affect?
This is a ubiquitous question in professional digital marketing; however, there is no single response to this answer. The time length of a link’s outreach success varies greatly. However, Prodima considers the many factors of Link Building to strategize a timely result. Such factors include:
- Consideration of your business industry to assess how competitive their market is on the internet
- The competitiveness of selected keywords and keyphrases
- Whether competitors’ websites across the internet have active and useful building links
- The effectiveness of the links that have been built and whether changes are required to optimize Link Building SEO results
- The strength of a website’s domain and its history to formulate critical strategies that will drive traffic
How can your business get started with Link Building SEO?
Contact a Prodima Link Building consultant to discuss your website needs and how we can help you build traffic and gain a more significant presence within your industry. Fellow websites are reachable to link to your products and services should your website content be relevant. A professional Prodima strategist will connect your brand to increase outreach, gain visibility, and convert viewers to consumers.