White-hat link-building agencies are hard to find.
Many of those companies offer SEO backlinks services that look like “We will create 10,000 links pointing at your website.” Such a link-building service strategy penalizes your domain.
To choose the right quality backlink service, you need to understand how they work.
It is crucial to distinguish between earned and paid backlinks.
We will also explain below what to expect from a white hat link-building service and how to work with a link-building agency.
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What is a Link-Building Service?
A link-building service supplies a business’s website with backlinks. There are different ways to do so, as there are several types of backlinks.
In the case of a quality backlink service, we refer to earned links that do not involve any monetary deal or “backlink exchange” during the process.
On the other hand, an SEO link-building company that purchases backlinks follows black-hat practices that are penalized by search engines under their policies.
The main purposes of link-building services are:
- Make the destination website easily crawlable
- Raise the destination website’s trustworthiness and authoritativeness
- Connect contextually related web pages
- Bring web traffic from the source page to the destination page
To achieve this, your SEO link-building company must consider several backlinking techniques that we will detail below.
We will first clarify the concept of “quality backlinks,” as this is crucial to ensuring a great link-building service.
What are Quality Backlinks?
Not all backlinks are equal. We differentiate the earned and paid backlinks.
In a nutshell, the first ones are high-quality backlinks, while the latter are low-quality.
Earned Versus Paid Backlinks
Earned backlinks are links coming from external domains and pointing at yours that have been created “naturally.”
By “naturally,” we mean they have not been influenced by any commercial intent, such as a purchase.
Those valuable earned backlinks are a positive signal about the destination page. They are pretty much “votes” of trust and authority. Of course, earning backlinks is a long and challenging process.
On the other hand, paid backlinks have been purchased by the destination domain owner (or by the link-building agency working for him). In exchange for money, the third-party domain sends a link to the client.
Paid backlinks harm websites. Prodima does not recommend going for them.
Instead, a reputable SEO link-building company would use a disavowal tool to remove them as soon as possible.
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Backlink Service
A quality backlink service prioritizes quality over quantity. Purchasing thousands of links pointing to your website at once is a black-hat practice. This violates organic search engine policies.
The best way to get quality backlinks is to work with a reputable link-building agency. They help their clients write and publish great content that people want to refer to.
Overall, producing content that interests businesses from a specific target niche makes all the magic. For example, a website can connect with journalists and reporters to understand what they are looking for. Once they publish the desired content, those reporters will be more than happy to send a link pointing to the destination web page.
SEO Link-Building Service Process
SEO link-building companies usually follow two main phases:
- Link-building strategy
- Link-building execution
We will develop both below.
Link-Building Strategy
As link-building is a long and complex process, businesses should always study the market first.
For a given topic, we must identify sources willing to link to our web pages. There are many out there. Unfortunately, not all provide the same value. We must be selective.
The next step is to audit our website to identify the best pages to target for those backlinks. It also helps define which topics are more likely to generate backlinks.
Besides the internal audit, we can also check what the competitors are doing. Websites like yours also get backlinks. If we know which domains they get those backlinks from, those websites could link out to you, too.
With this information in hand, the link-building agency will finalize the analysis and build a backlink roadmap ready for execution.
Link-Building Execution
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Earning new links is time-consuming. Following the backlink strategy, digital marketers will reach out to the selected sources to discuss potential opportunities.
Again, by “opportunity,” we don’t mean anything financial. The point is to provide value for both sides without buying anything.
You are looking for a backlink. The backlink prospect is looking for a valuable source of information.
By showcasing your web page, your business must convince this partner that your content is useful and relevant. If this is the case, adding a backlink is a win-win situation.
In most cases, websites seeking backlinks send an email to the other domain. They share the content link and invite this domain to link out.
Of course, 98% of people ignore those requests. That’s why delivering a great link-building SEO service is so complicated and time-consuming. However, it is worth it in the long term.
The link-building execution phase includes close monitoring and measurement of the backlinks’ performance. We must evaluate the return on those efforts.
Link-building agencies follow up on the website’s backlink profile to see the new and lost backlinks, as well as their quality.
Prodima Link-Building Agency
Prodima is a professional SEO link-building company.
We offer quality backlink services to clients from all industries.
Why Partner with Prodima?
Prodima delivers white hat SEO backlink services.
There are 5 reasons why businesses should partner with Prodima:
- Quality
- Experience
- Scalability
- Sustainability
- Full-service
We understand that SEO is about quality. Prodima guarantees it will only follow white-hat practices in its SEO link-building services.
Our experts have decades of practice and know what works and what doesn’t.
Prodima has experience in backlinking across all niche markets, industries, and many countries worldwide.
We connect with the right sources to deliver the most suitable backlink-building service.
SEO backlink services are not a one-off process.
While cheap agencies may purchase tons of backlinks at once and hope for sustainable organic performance, Prodima offers a link-building service that works at scale.
Our link-building agency only cooperates with trusted sources. We never work with unsecured domains or create backlinks that disappear after 2 months.
We earn solid backlinks. In the event of an issue, we replace the lost backlink at our own cost.
Prodima is a full-service SEO agency that does more than backlinking.
With a clear understanding of the entire SEO process, we provide high-quality backlink services that help your business grow.
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Prodima Link-Building Service Process
Prodima uses white-hat techniques to earn high-quality backlinks for your website. Our link-building service process is:
- Backlink campaign planning
- Content production
- Outreach
- Deployment
- Measurement
- Reporting
Our team of backlink experts analyzes the market to identify the best opportunities. Link building depends on many factors, and there is no one-size-fits-all option.
Once we know what would deliver the greatest benefit to your website, Prodima creates the necessary content.
For example, our SEO link-building service could include guest posts or blog article copywriting. We want to craft high-quality content to deliver maximum value.
Confident in our SEO-friendly articles, we reach out to potential publishers to propose some content hosting, including backlinks to your website. This phase is the most time-consuming (not saying “boring!”) as we must follow up with many domain owners. Most of them never reply and, sometimes, we must find an alternative.
Once everything is set up, we know which publisher will host each piece of content. We synchronize our link-building service efforts to deploy those earned backlinks live. We make sure that not too many new backlinks will point to your website at once.
We evaluate link-building performance using the most important metrics. Besides the organic traffic they bring, backlinks raise online visibility and authority.
Prodima’s link-building SEO service includes a performance report for the campaign. We send you all the needed information about the articles’ views on the publishers’ websites.
Additionally, we include data on how they make your target web pages more valuable.
How can link-building services help your business grow? Contact our team of backlink experts to find out.
