A great SEO service boosts web pages’ online visibility. It became an essential condition for businesses to succeed & grow in today’s digital world. It is true for small brands that need some recognition & for big corporates that must beat their fierce competitors.
Nowadays, online marketing wins an increasing share of people’s attention. We are more connected to the internet than ever. In most countries, digital marketing beat traditional marketing years ago. For example, SEO Vietnam went through exponential growth since the covid-19 pandemic.
The rise of online users created huge opportunities for companies. Before, they were spending money on offline promotional activities that were hardly aimed at the right people. Now, they switched their media budgets to focus on more targeted campaigns across the internet.
Why is SEO Important?
To succeed online, businesses must publish outstanding content then get it noticed. It is exactly the purpose of Search Engine Optimization.
SEO makes web pages rank higher on search engines. If users consider the results as relevant, they visit them.
Knowing that most of the clicks go to the top #3 positions on Google Search Engine Results Page (SERP), brands should rather book their slot there. After all, how often do you click on the second results page when you query a search engine?
SEO service is a long-term strategy. It takes months to see significant traffic & ranking improvements. On the other hand, the organic benefits pile up with time. By running paid ads, you lose all your traffic from the day you stop investing. With SEO, your online performance sticks to your web pages (virtually) forever.
Like email marketing, Search Engine Optimization is one of the most cost-effective digital strategies to grow businesses.
To learn more in detail, read our complete SEO guideline.
Does Your Business Need SEO Service?
The short answer is: “YES!”
Today, no one can ignore the power of digital. If you are looking for online visibility, brand awareness, digital authoritativeness, or web sales increase, then SEO is made for you.
SEO services make sense to all kinds of businesses & all brands, for all verticals & in all countries. In fact, your brand will need Search Engine Optimization as long as there will be people searching for information on the internet.
If you want to showcase your expertise & demonstrate trustworthiness, you can never go wrong when applying (white hat) SEO.
Still not convinced?
Then try this: search your main product or service on Google. If your website appears at the top of the search results page, it means you are getting clients, right? If your competitors rank higher than you, then they onboard your potential customers. And you certainly want to claim their sunny slots, not saying fighting for them.
All businesses need SEO, including the ones working in specific market niches. Even if the search volumes of your key phrases are low, attracting a few clients is certainly a great deal for your company.
Take time to think about all the digital opportunities that await you. SEO leverages your web pages. Don’t forget that websites are the best digital assets of any brand.
How does SEO Service Improve Online Visibility?
A great SEO service supports business growth in 2 main ways:
- Website traffic increase
- Website ranking boost
Let’s analyze the impact of SEO services on digital brands.
Website Online Visibility
Having a well-designed website published on the internet is a crucial step for digitalization. Next, you want potential customers to find your online platform. How does it work?
Of course, people knowing your website URL address can visit you instantly. However, your business needs to attract those who do not know you yet. To achieve this, you must make sure that users looking for your brand, products, or services will land on your domain.
This is the job of search engines. They crawl the internet via servers & links, store the content they read in their database, and serve them to online users based on their keyword queries.
To be eligible for appearing at the top of the search engine results page, your web content must match those key phrases. This process goes through search engines’ algorithms that are constantly updated.
There are many ways to have web pages featured on SERP. Besides the classic web links, page titles, and meta descriptions, businesses can also take advantage of featured snippets, ratings, Frequently Asked Questions (FAQs), visuals, and much more.
Your website can take advantage of many benefits from an SEO service. As a rule of thumb, the more traffic you receive, the more likely you can convert your visitors into paying customers. The higher your website ranks, the bigger your market share will be versus your competitors.
Here is a list of the most important SEO benefits for companies optimizing their websites:
- It is a cost-effective strategy
- It does not require any expensive ad budget
- It pulls your website at the top of users’ eyes for relevant queries
- It guarantees more qualified online visitors than other channels
- It builds up Expertise, Authoritativeness, Trustworthiness (E.A.T. framework)
- It grants solid organic performance that sticks to your website
Those benefits remain valid for all businesses & all brands. To get them, you only need an SEO technician who knows what he is doing.
SEO Service Process
SEO service impacts hundreds of factors. Consequently, the SEO checklist is huge, making the whole optimization process rather complex.
Hopefully, we never need to consider all of them for 1 single website. Businesses, industries, competitors, products, services, history, other marketing activities: all those third-party elements can affect how the SEO technician will go through the checklist. For example, if you must optimize an e-commerce website, there will certainly be more work than if you do SEO on a landing page.
SEO Preparation Phase
Before launching an SEO campaign, we need to assess the current situation. This step helps understand the challenges & gaps to fill to reach the business objectives.
To sum up, the SEO assessment includes:
- A market & industry analysis
- A competitive benchmark
- A website audit
- A keyword research
The point of a market review is to list down all external factors that may affect, positively or negatively, the SEO performance of your website. You need a deep understanding of the industry environment to excel with effective Search Engine Optimization.
A great way to get started with SEO is to check out what competitors are doing. If they are ranking well, it means their web pages are attractive. In other words, both search engine algorithms & online users find them useful. You want to understand what goes fine with them to build your own strategy.
SEO service aims at updating your website to better answer users’ queries. After getting a clear understanding of the market environment & the competition positioning, you need to assess your current website’s performance. It is a to-do list that you will consider during the SEO campaign.
Once this preliminary work is completed, it is time to perform keyword research. By using the right tools, an SEO technician can identify which key phrases are the most relevant to reach the company goals, if they have enough search volumes, if the user intent is strong, and if they could be realistically optimized.
At this point, the scope of work of the SEO campaign should be fully clear. Now, it is time to launch it & proceed with the execution phase.
SEO Campaign Phase
Based on the data collected from the previous audits, you should have a comprehensive SEO strategy in place. It applies to the following main areas:
- On-site technical implementation
- Content marketing
- Outreach & backlinking
- Analyzing & optimizing
We can segment the on-site work into 2 main parts: the technical performance fixes & the metadata adjustments. You need to guarantee optimal web pages speed if you want your online visitors to stay on your domain. Besides, following the keyword research, you must update the page titles, the meta descriptions, the subheads, and the page content structure.
As the purpose of search engines is to serve the most useful information to online users, content marketing is essential to SEO. You need experienced copywriters to generate great articles that match your optimization objectives.
All websites need shoutouts to improve their online visibility. For this reason, you must have a clear outreach strategy. Social channels are nowadays great to make web pages viral. Link building remains a solid way to build up authority too.
All those SEO edits will affect your website, hopefully in good. Of course, we cannot go blind. It is crucial to measure the campaign performance & analyze the updated data to improve even better. Follow up on your web pages traffic & keyword rankings to reach your business goals.
Why Choose Prodima’s SEO Service?
Well, it would be a little bit arrogant to claim that we are the best SEO Vietnam agency you could find, but… hey, it is true, we are really good at optimizing websites!
Organic optimization techniques constantly change. Prodima helps businesses follow up on the latest digital trends to manage their website rankings & reachability.
Prodima is a Leading & Trustworthy SEO Agency in Vietnam
At Prodima, our team of digital experts takes pride in delivering comprehensive & cost-effective SEO services in Vietnam & internationally. Our competitive advantages are:
- Our SEO onboarding process
- Our custom SEO packages
- Our transparent pricing
- Our crystal-clear reporting dashboards
- Our white hat practices
- Our techniques to measure the right metrics
We kick-off our SEO service with an onboarding meeting. It is the chance for partners to meet the dedicated Prodima SEO Account Manager assigned to the campaign. He will be the main contact for all concerns regarding the progress. During the onboarding, we clarify each side’s responsibilities & make sure the tools are all set up for running a smooth SEO campaign.
There is no such thing as “generic” SEO service. Each project is unique. Prodima takes time to understand its partners’ expectations & business objectives. Based on this, we customize our SEO packages to make sure we will reach those goals.
When you go with Prodima, you know what you pay for! We share detailed SEO quotations with a breakdown of the costs, including the on-page implementations, content marketing, outreach, technical fixes, and project management. And the 10% VAT.
Prodima team reports on Google Data Studio. This online dashboard takes its data source directly from your website analytics. You can follow your SEO campaign’s progress in real-time daily. Of course, the SEO Account Manager is available to explain this report to you.
We do white hat SEO. It means we strictly follow the good practice shared by the online community, including the Google search engine’s rules. Consequently, it makes our SEO service a little bit more expensive than agencies doing black hat. At least, you don’t need to worry about having us purchase millions of backlinks from non-relevant cheap domains. We never do that!
To deliver amazing results, we need to focus on the right Key Performance Indicators (KPIs). Prodima keeps vanity metrics away. We report what you need to know to grow your business.
Clients Positively Feedback Prodima’s SEO Services in Vietnam
Prodima runs effective campaigns including all SEO services listed above. We proudly claim that once we get started with our clients’ SEO campaigns, we consistently deliver great results. That’s why they are so satisfied & willing to work with Prodima in the long run.
Our SEO services in Vietnam are usually a 1-year commitment. However, most of our clients extend their 12-month campaigns when it comes to Search Engine Optimization. Sometimes, they even ask for optimizing other websites or adding more keywords while we are not done yet with the current contract!
Read our testimonials & check our case studies to understand more.
SEO Agencies in Vietnam
There are numerous SEO agencies in Vietnam. Most of them are 1-person businesses working with Gmail addresses & Excel files. Few others are companies that do not specialize in SEO.
SEO in Vietnam remains a new practice. White hat SEO is even scarcer, as most local SEO Vietnam “professionals” tend to go for easy & quick & cheap SEO services, also known as black hat practices.
At first, it looks sexy to implement an SEO strategy that promises the moon (concretely: tons of traffic & high keyword rankings in a few weeks for cheap). However, those plans never last long & even penalize your website. At the end of the day, they are a pure waste of money. Never go for them.
Prodima is willing to protect you from those scam SEO agencies in Vietnam. We know them because it is our area of expertise to monitor our so-called “competitors.” If you want to work with such a Vietnamese SEO agency, don’t be afraid to ask us what we think about them. We will share feedback based on real market data so you can make your decision.
When you are ready to work with demonstrated SEO experts, feel free to contact our team.
Ready for SEO Service?
Because the competitive environment & the search engines’ algorithm constantly evolve, no one can guarantee the results of an SEO service in Vietnam.
It remains an outstanding method, not saying the most outstanding way, to grow an online business. It takes time to benefit from SEO efforts, but once you do, you get a comfortable seat ahead of your competitors & close to people who care about your brand.
Prodima cannot recommend you enough to consider Search Engine Optimization in your online growth strategy. SEO comes at a cost, but the ROI is amazing if you can afford to wait for some time before getting results.
SEO Service FAQ
What is an SEO Service?
It is a digital marketing technique that optimizes web pages to leverage their organic potential. SEO stands for Search Engine Optimization. Websites applying white hat SEO allow search engines like Google to properly crawl the domain & index the content in their database.
What is White Hat SEO?
It is the right way to execute an SEO strategy. White Hat SEO practices follow the standards & approved methods of optimizing web pages for better rankings. The purpose of white hat SEO is to improve the online users’ experience.
What is Black Hat SEO?
It is the opposite of white hat SEO. Instead of providing value & useful information to people, Black Hat SEO tricks the search engines’ algorithm to improve the rankings. A classic example is cloaking. It redirects online visitors to another page than the one intended, which is deceptive.
How does Google’s Algorithm Rank Web Pages?
Every day, search engines bots crawl billions of websites across the internet. They identify & index web pages to Google’s database. To match this information with users’ queries, Google uses an algorithm that is continuously updated with hundreds of factors.
Which Content is Valuable for Google?
Google clearly states that great content must be useful, up to date, unique, specific, and easy to access. Consequently, web pages that satisfy those criteria tend to rank higher than the others on the search engine results page.
How Soon Can We See SEO Results?
Building a sustainable flow of qualified traffic takes time. No new business can rank for competitive keywords overnight. SEO requires both expertise & patience. Depending on your industry, expect around 6 months to enjoy some significant organic traction.
How to Measure SEO Effectiveness?
We evaluate the success of an SEO campaign through quality traffic increase. By “quality traffic”, we mean web visitors who drive revenue for your business. It is easy to bring traffic to a website. However, the point of SEO is to get traffic that converts.
How Much does SEO Service Cost?
It can be anywhere between 500 USD per month for basic on-site SEO service up to tens of thousands of dollars for e-commerce websites. Overall, the SEO service cost depends on the number of keywords & web pages to optimize.
How to Choose the Best SEO Agency?
Check how well they implement SEO on their own website. If they cannot do it well for themselves, do not expect a great SEO service for you. Visit their website and see if it is user-friendly, has good loading speed, includes a blog (no blog = red flag!), and publishes valuable content.