Boost your brand awareness and talk with your customers. Prodima delivers professional social media management strategies across all social media platforms.
Instagram, Twitter, Facebook – the number of social media platforms seems never-ending! People worldwide spend an average of 2.5 hours daily on social media, making it the perfect place for attracting new clients.
Finding the right platform for your business is overwhelming. Let our team of experts figure out the right social media management strategies for you.
What is Social Media?
Social media is a collective term for applications focusing on communication, interaction, content-sharing, and collaboration.
Facebook, Instagram, and Twitter are just a few platforms people use to stay in touch with friends and family. It is not just individual users with personal social media profiles– businesses create social media pages to market their products and track customer satisfaction!
Here are a few key features of personal profiles and business pages:
- Personal profiles let users publish image and video content and chat with family and friends. People can also follow the news, find events, and even purchase products directly in the application.
- Business pages allow companies to connect with new clients by publishing organic content and sharing information about their products and services. Companies can run advertisements that target new clients according to interests and demographic information.
With the vast abundance of information available on social media, people lose interest quickly. Capture your target audience’s attention and attract potential leads with a strong social media presence.
What is Social Media Management?
Social media management is the ongoing process of developing content strategy and driving engagement across all social media platforms. This includes:
- organic social media management strategy
- content creation
- online reputation and community management
- paid social media marketing strategy
- campaign measurement
Knowledgeable individuals or teams typically handle social media management. When the in-house team does not have the skills or resources necessary to run their own social media channels, companies may outsource social media management services to freelancers and digital marketing agencies.
These social media managers assess the current market status by analyzing the trends, benchmarking the competition, and conducting audience research. From this market data, they can formulate a social media strategy and prepare a content calendar to schedule posts for organic and paid social media publications. Once the campaign is launched, this team of media management experts tracks performance and addresses issues to optimize content for efficient lead generation.
What are the Benefits of Social Media Management?
Effectively manage your social media presence to help expand your reach, boost sales and revenue, and ultimately grow your business.
Here is a list of the most important benefits of effective social media management:
- You can get started for free: Creating a business page, posting organic content, and engaging with customers is 100% free. This makes social media a crucial outlet for your business, no matter your marketing budget.
- It ensures only relevant people engage with your brand: Social ads target audiences based on demographics and interests. Stop wasting time, money, and effort trying to catch the attention of unqualified users disinterested in purchasing your products or services.
- You can reach users at critical points in the customer journey: 74% of people use social media to make purchase decisions. Incorporating social media into your marketing strategy aligns your initiatives with user behavior so you can convert curious users into loyal customers.
- It boosts your brand awareness: Social media networks connect you with qualified users across the globe. Who’s not on social media nowadays? Almost 4.8 billion people across the globe use social media – that’s more than half the world’s population! You can’t match this level of global connectivity through traditional marketing and advertising – certainly not for a reasonable price.
- It builds a distinct brand image: Crafting a unique identity on social media is vital for ensuring that social media users recognize your business anywhere you go. How many foreign brands can you recognize simply by their social media presence?
Social Media Platform Management
With so many social platforms, knowing which one is right for your business can be challenging. Different platforms can be ideal depending on your company’s interests and goals. Here are some brief introductions to each social media channel:
Facebook Social Media Management
Facebook is the most popular social media platform worldwide, with over two billion active daily users. It has the incredible reach to support small business owners and large corporations. If you are unsure where to start, Facebook is probably a great choice. Having a strong Facebook presence is essential to the success of your business. Maximize the platform’s low-cost marketing, exact targeting, and organic follower engagement by finding a skilled Facebook management team.
Instagram Social Media Management
300 million monthly users turn to Instagram before making a purchase, making it the perfect place to share engaging images and videos that showcase your brand. Popular among those born in the 90s and 2000s, this highly visual platform is ideal for the food, travel, retail, and apparel industries. Instagram users are typically more engaged than Facebook users, generating more quality business leads.
LinkedIn Social Media Management
LinkedIn is a robust platform that allows you to recruit skilled industry professionals and make connections with other companies. It is particularly convenient for companies looking to sell business-to-business (B2B) products and services. LinkedIn advertisers can also target people through precise data like location, industry, and job title to ensure businesses reach the most qualified users.
Twitter Social Media Management
Twitter is the number one application for quick communication – 500 million tweets are sent daily worldwide! It is an excellent platform for professionals to connect and network with other professionals in their industry. Business advertisers from niches not allowed on other social media (such as online trading and certain electronic products) can also enjoy excellent visibility on Twitter. Take advantage of the Twitter buzz to talk to your target audience, cultivate an online community, and advocate for causes that matter to your business.
YouTube Social Media Management
As the hub of long-form and live video content, YouTube is the ideal social media platform for presenting consumers with your brand or product information. Text posts can be boring to the average social media user– 72% of people prefer to watch a video! On a worldwide average, nine to ten-minute videos perform the best on YouTube. Utilize this platform to share compelling content that showcases your brand’s authenticity and product quality.
TikTok Social Media Management
Following its 2018 popularity boom, TikTok has helped level social media management for big and small businesses. However, the varying regional popularity of the platform means companies based in Asian countries have found more success with lead generation than in Western countries. Despite this, TikTok’s advertising power should not be underestimated. Globally, the average TikTok user spends over 95 minutes daily browsing the app’s algorithm-based home page. Capture the attention of qualified users with short-form videos that harness TikTok’s sophisticated algorithm and forge an authentic connection with your audience.
Zalo Social Media Management
Boasting over 73 million users, Zalo– Vietnam’s premiere social networking and messenger platform– is crucial to your brand’s success in the Vietnamese market. Many more locals are active on Zalo, making it a great alternative to Facebook in Vietnam. Leverage this platform’s superior ad targeting precision to generate Vietnamese leads for your business, regardless of industry.
Organic vs. Paid Social Media Management
Knowing the difference between organic and paid social is essential before creating a social media management plan that’s right for you. These two content marketing tactics often combine to produce an effective, comprehensive social media management strategy.
Here are the differences between the two types of social media management strategies:
Organic Social Media Management
Organic social media management involves publishing posts for free on a business page. Compelling posts that contain well-written captions and creative content (images, videos, and carousels) help companies raise brand awareness and guide their target audience through the research phase of the customer journey. This is where you can engage with your existing audience and respond to user comments to help build a loyal customer base. You’re not the only one getting ten likes and two comments per post– most companies struggle to achieve significant results from organic publishing. Consider paid advertising alongside organic social media posts to improve your engagement.
Paid Social Media Management
Paid social media management is an absolute necessity for the growth of your business. Social media platforms are pay-to-win, so very few companies manage to succeed purely through organic publications. These platforms want companies to invest money to enjoy visibility and be matched to specific user profiles most likely to convert. Paid social media involves the “boost” of a business’s organic post or the promotion of custom ad content to the target audience. Paid social media tactics are essential for driving leads to landing pages, helping you reach more people, and converting curious users to paying customers.
You can craft a robust social media management plan when organic social media content publication is used with paid content marketing strategies. Both tactics are essential to audience engagement and lead generation.
Should You Outsource Your Social Media Management?
Social media management, from scheduling content to moderating your online community, can be tedious and time-consuming. It is no wonder that business pages are often neglected! However, effective social media management is crucial to your company’s growth, regardless of size.
An in-house social media management team is always preferable because they know the company better than any outsource– freelance or agency. But many businesses do not have the resources for an in-house team of dedicated social media experts, or they may be unfamiliar with the local market. If this is the case, they should consider external social media management services from a professional digital marketing agency.
As a full-service social media management agency, Prodima experts monitor results and make the appropriate changes to ensure our clients’ success. Let us craft the most efficient and effective social media strategy for your business.
Prodima’s Social Media Management Services
Prodima can help you build your social media management strategy from start to finish.
Let us help you benchmark your competition and build an effective social media calendar with compelling content for your audience. Our data-driven experts will analyze trends in your engagement to tailor the right social media management plan to deliver effective results.
We offer the following social media management services:
- Competition benchmark
- Audit of existing social media pages
- Image and video production
- Social media content writing
- Content calendar planning
- Social media SEO
- Social media advertising
- Campaign measurement
- Online reputation management (ORM)
As a strategy-based social media management agency, Prodima can help you manage business accounts on Facebook, Instagram, YouTube, Twitter, LinkedIn, and Zalo. We implement channel-specific content management strategies that work for your company.
Our team of social media management experts can help you plan an effective strategy, develop compelling content, schedule posts, monitor comments, track performance data, and address issues to optimize social media campaigns on every platform.
Why Trust Prodima for Your Social Media Management Services?
We always start by understanding our client’s requirements and expectations to create a custom social media management plan based on your needs. We never serve generic social media management services!
When it comes to social media management, Prodima takes pride in having transparent and collaborative communication with our clients. We want to work with you on every step, from onboarding meetings to end-of-campaign reports. We always share detailed quotations with a breakdown of the costs so you can be sure we are never overcharging for our social media management services. We never hide campaign data, and we work hard to address content issues and optimize your ROI.
At Prodima, we aren’t just all talk – our social media management services combine organic and paid solutions to deliver efficient and profitable results. That’s why our clients come back to us again and again!
We aren’t like those black-hat “social media management companies” that buy followers and backlinks to spike your engagement metrics. These shady content marketing practices can severely impact your business goals in the long run. Choose a trustworthy social media management agency with professional services that can deliver long-term results and meet your marketing goals.
Prodima Vietnam is not your average content marketing vendor– we are your digital transformation partner! Contact us about your social media marketing projects. We are excited to help your business grow a solid social media following and achieve a loyal customer base.
FAQ – Social Media Management Services
What are social media management services?
Social media management is the ongoing process of developing content strategy and driving engagement across all social media platforms. It includes organic and paid social media content strategy, content creation, community management, and performance analysis.
Who needs social media management services?
All businesses require social media visibility to expand and reach potential customers! Consider social media management services if you lack market knowledge, have no time, or do not have the digital skills necessary to run a social media page.
How much do social media management services cost?
Pricing for social media management services will depend on the scope and complexity of your content marketing project. Is your company starting from the ground up, or are you looking to optimize your existing social media platforms? Let Prodima work with you to create a cost-effective plan with the specific services you need to achieve your social media goals.
What should be included in social media management?
The complete social media management services package should include a competition benchmark, an audit of existing social media pages, image and video production, social media content writing, SEO, paid advertising, campaign measurement, and online reputation management (ORM). Most companies, however, do not need every service. Prodima can work with you to develop the best social media management strategies for your business.
What can social media management do for businesses?
Large and small businesses use social platforms to promote products and communicate with consumers. The tasks of developing strategy, creating content, and analyzing report data require the services of a dedicated social media management team.
How do social media management tools work?
Social media management tools collect user demographics, post traffic, and engagement insights. Our social media management experts then analyze this data to create a content calendar and paid social ads that appeal to the most significant number of people likely to engage with your brand.
What is the difference between social media marketing and social media management?
Social media marketing is the execution of social media strategies through organic and paid methods to reach the business goals of increasing brand awareness and converting customers. Social media management is the actual task of managing business social media pages.
What is social media optimization?
Social media optimization helps you target a suitable audience base and determine what content your audience engages with. Running variations of organic and paid social media posts helps you post content that will capture qualified users’ attention so that you can focus your campaign and efficiently generate leads for your company.
Is social media management part of digital marketing?
Yes! Successful social media campaigns require strong social media management. The most cost-effective marketing strategies utilize social media networks’ low-cost nature to reach users worldwide.
