Instagram advertising is crucial to all businesses looking to reach their target market on the platform.
To best execute your campaign, Prodima is happy to share its professional expertise & improve your brand visibility.
What are Instagram Ads?
Instagram ads are promotional material that a business pays to Instagram (owned by Facebook) to publish on the platform.
Brands have the opportunity to boost their sales thanks to Call To Action (CTA) buttons, drive traffic to their websites, or just raise the awareness of their products.
Instagram ads are labeled “sponsored” & look extremely native to the platform. Like organic posts, they are mostly visual (image, carousel, video).
Do Instagram Ads Work?
Instagram ads rank as the highest engagement rate of all digital placements. They beat Twitter, LinkedIn, and even Facebook.
Prodima’s team of experts runs cost-effective Instagram ads to engage your target audience & convert them into loyal clients. There are several techniques to apply in order to be successful on Instagram. To learn more, read our full article about Instagram ads.
Are Facebook & Instagram Ads the Same?
They are not.
First, because the audience is different on both platforms. Instagram followers are typically younger & more passionate than Facebook users.
In consequence, Facebook & Instagram ads differ radically. Prodima does not recommend running the same ads on FB & IG, even if the Business Manager is common.
How Much Do Instagram Ads Cost?
Check out our updated blog analyzing the Instagram ads costs for you.
The Cost Per Click (CPC) on Instagram depends on the market, the products, the country, and the competition.
The best way to evaluate the campaign costs is to run a simulation on the Business Manager, based on the budget. It is important to work with a professional marketer. Many businesses wasted money for nothing else than launching blind campaigns with no preliminary analysis or even skills.
Prodima has the experience, resources, and tools to best support your business on any social media channel. We charge a 15% agency fee on the media budget (+10% VAT) to fully manage your Instagram ads campaign.
Contact a Prodima Instagram ads specialist today! Fill the contact form below to get started!