The Lacoste global team decided to develop a dedicated website for the Vietnamese market. As it was following the structure of other regions, they needed help adjusting the website to make it more suitable for Vietnam.
Lacoste wanted to run online ads and organic SEO campaigns to raise the brand’s awareness and increase shops’ footfall, and online sales as well.
Prodima analyzed the new Vietnamese website to identify the potential bottlenecks that would impact the brand’s organic visibility.
We worked with the web developers by sharing guidelines and helping them implement the required fixes.
After that, Prodima activated an SEO campaign that covered both branded and Lacoste products.
The cooperation went well, and Lacoste Vietnam was able to climb the organic rankings for its first 100 keywords.
We optimized the website and managed to update the Google Business profiles for each physical location. The sales revenue for Lacoste improved accordingly.