Client Brief
Before the COVID-19 pandemic, Crowne Plaza Starbay was going to launch a new luxury beachfront resort on Phu Quoc Island. There were 3 digital objectives to reach:
- Support the pre-opening phase of the resort in Phu Quoc
- Cooperate with the internal team to launch the new independent website
- Audit & optimize to guarantee a high organic ranking
Our Solutions
The new resort had to face the country’s lockdown & the tourism industry’s collapse as well. The crisis delayed the official opening for several months.
Prodima Vietnam launched an SEO campaign for the website in both English & Vietnamese. The main purpose was to maintain a solid online presence and website traffic while waiting for the market to reopen.
The Result
From a 33-keyword SEO package, the Crowne Plaza Starbay website was already ranking for 332 keywords 5 months after the beginning of the SEO campaign.
Despite the COVID-19 pandemic, Prodima Vietnam managed to maintain good online visibility and a monthly website traffic of 600 visitors (organic).
