Intercontinental Hotels

Intercontinental Hotels hình ảnh 1

Client Brief

Before the COVID-19 pandemic, Crowne Plaza Starbay was going to launch a new luxury beachfront resort on Phu Quoc Island. There were 3 digital objectives to reach:

  • Support the pre-opening phase of the resort in Phu Quoc
  • Cooperate with the internal to launch the new independent website
  • Audit & optimize to guarantee high organic ranking

Our Solutions

The new resort had to face the country’s lockdown & the tourism industry’s collapse as well. The crisis delayed the official opening for several months.

Prodima Vietnam launched an SEO campaign on the website, for both English & Vietnamese languages. The main purpose was to maintain a solid online presence and website traffic while waiting for the market to open up again.

The Result

From a 33-keyword SEO package, the Crowne Plaza Starbay website was already ranking for 332 keywords 5 months after the beginning of the SEO campaign.

Despite the COVID-19 pandemic, Prodima Vietnam managed to maintain good online visibility and monthly website traffic of 600 visitors (organic).