In 2019, Google released the E.A.T. core update (Expertise, Authoritativeness, Trustworthiness). As a consequence, Huggies’ website lost a massive amount of traffic due to the new algorithm.
Huggies was looking for immediate solutions to fix this critical issue that could have impacted its online visibility.
Prodima Vietnam performed a full SEO audit of the old website that was not compliant anymore. We identified the main technical aspects that needed changes to align with the E.A.T. framework.
After building a new SEO strategy and selecting the main keywords to support Huggies’ products, Prodima implemented the onsite technical efforts and ran the campaign.
Huggies caught up with the competition & kept its leading position as the most popular hub for childcare and moms topics.
The website experienced significant growth from the first months. The benefits of the SEO campaign stuck to the website, guaranteeing sustainable traffic and keyword ranking.