In 2019, Google released the E.A.T. core update (Expertise, Authoritativeness, Trustworthiness). As a consequence, Huggies’ website lost a massive amount of traffic due to the new algorithm.
Huggies was looking for immediate solutions to fix this critical issue that could have impacted its online visibility.
Prodima Vietnam performed a full SEO audit of the old website that was not compliant anymore. We identified the main technical aspects that needed changes to align with the E.A.T. framework.
After building a new SEO strategy and selecting the main keywords to support Huggies’ products, Prodima implemented the onsite technical efforts and ran the campaign.
Huggies caught up with competition & kept its leading position as the most popular hub for childcare & moms topics.
The website experienced significant growth from the first months. The benefits of the SEO campaign stuck to the website, guaranteeing sustainable traffic & keywords ranking.