Client Brief
In 2019, Google released the E.A.T. core update (Expertise, Authoritativeness, Trustworthiness). As a consequence, Huggies’ website lost a massive amount of traffic due to the new algorithm.
Huggies was looking for immediate solutions to address this critical issue, which could have impacted its online visibility.
Our Solutions
Prodima Vietnam conducted a full SEO audit of the old, non-compliant website. We identified the main technical aspects that needed to be changed to align with the E.A.T. framework.
After developing a new SEO strategy and selecting the main keywords to support Huggies’ products, Prodima implemented on-site technical enhancements and ran the campaign.
The Result
Huggies caught up with the competition & kept its leading position as the most popular hub for childcare and moms topics.
The website experienced significant growth from the first months. The benefits of the SEO campaign are tied to the website, guaranteeing sustainable traffic and keyword ranking.
