Client Brief
The Lacoste global team decided to develop a dedicated website for the Vietnamese market. Since it followed the structure of other regions, they needed help adjusting the website to make it more suitable for Vietnam.
Lacoste wanted to run online ads and organic SEO campaigns to raise brand awareness and increase shop footfall and online sales.
Our Solutions
Prodima analyzed the new Vietnamese website to identify potential bottlenecks that could affect the brand’s organic visibility.
We worked with the web developers by sharing guidelines and helping them implement the required fixes.
After that, Prodima launched an SEO campaign covering both branded and Lacoste products.
The Result
The cooperation went well, and Lacoste Vietnam climbed the organic rankings for its first 100 keywords.
We optimized the website and updated the Google Business profiles for each physical location. Lacoste’s sales revenue improved accordingly.
