Digital Marketing Strategy/Digital Marketing Plan

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A Digital Marketing Plan provides a business with a solid plan to campaign their business, products, and services. Digital Marketing Companies focus on Content Marketing developed by a Digital Strategist to create Digital Marketing Websites, Online Digital Marketing promotions, Ecommerce stores, and SEO in Digital Marketing.

Vietnam is a nation that is even in the top 5 countries that watch YouTube the most – a clear understanding of how influential digital marketing is on Vietnam’s people.

Up to 74% of Digital Marketers have confirmed that targeted marketing towards their audience increases organic engagement – what is your business’s current Digital Marketing Strategy? And is it interactive in a way that is bringing your business a profit?

Working with a Content Marketing Agency to create the best Digital Marketing Strategy / Plan

Smart Insights reports that up to 64% of businesses looking to work for a Content Marketing Agency are searching for a team that can provide effective problem-solving solutions. An effective Digital Marketing Strategy supplied by a professional agency tackles these problems to provide the most practical and efficient Digital Marketing issues.

Digital Marketing Plan

To develop a strong Digital Marketing Strategy, a Content Marketing Agency will:

  • Sit with business owner/s to create agreeable goals
  • Collect data from search engines to personalize an online marketing plan that best suits your business goals
  • Discuss and confirm a financial budget for SEO in Digital Marketing, Ecommerce Stores and Websites
  • Put in place a social media strategy that may include paid, and non-paid promotions
  • Audit your demographic to find the most suitable Digital Marketing Strategy
  • Curate link building that delivers ideal results in the return of online users back to your business’s main page
  • Optimize outcomes through an online marketing plan

Only 0.78% of online searches through Google click on the second page of web results. By working with a Content Marketing Agency, a business can optimize its chances of reaching an ideal consumer demographic that results in monetary benefits.

Active Digital Marketing Websites

An active Digital Marketing Website ensures that a company’s online service is user-friendly across all digital platforms and equipment and caters to its demographic. Whether it be a phone, tablet, desktop device, or over, an effective Digital Marketing Website that promotes a business and its services are to be hospitable to all platforms.

Let’s talk about the word “active” – what does this mean in terms of a Digital Marketing Strategy? A Digital Marketing Strategy ensures that a business, such as yours, is website-friendly. An Active Digital Marketing Website aims to create an experience for the user/potential customer, making them feel more comfortable and therefore inclined to research and potentially purchase your product or service.

In Vietnam, Truyenfull is the most visited website with 12.23% of total visitors, closely followed by Net Truyen. What does this tell businesses looking to work with a Content Marketing Agency? It means that companies are encouraged to work alongside a trusted Ecommerce Marketing Agency to best produce marketing content that provides a story.

Business owners are advised to work with a professional team to apply their values and products in an engaging story to present to their SEO demographic. An active page honed towards a functional Digital Marketing Website for your business across platforms is successful via proper Digital Marketing techniques.

SEO in Digital Marketing

Search Engine Optimization (SEO) is the algorithm that search engines apply to web pages worldwide for ranking purposes. The purpose of SEO in Digital Marketing is to reach an ideal demographic that redirects your business’s page to return investment.

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Simply put, to make sales through internet presences and exposure. Based upon keywords and keyphrases for search topics amongst a vast world of SEO in Digital Marketing, competitors are always near.

An Online Marketing Plan must meet a search engine’s criteria to deliver your business’s products and services. If the consumer can’t find you online, how can they buy? Did you know that 68% of online experiences stem from a search engine?

SEO in Digital Marketing is all about beating out the competition by taking responsibility for the impacts of:

  • Local SEO
  • Video SEO
  • Mobile SEO
  • Ecommerce SEO
  • Woocommerce SEO
  • Link Building
  • Technical SEO Audit
  • SEO Copywriting
  • SEO Preservation: Online Reputation Management
  • SEO Preservation: Negative Content Removal

When it comes to Digital Marketing, SEO lies amongst the most crucial considerations to ensure that your business and its values are heard and read online. Search Engine methods and algorithms are constantly progressing and changing – what is your company doing to reach ranking on the first page of searches? How does your business ensure that online users are redirected to your online or physical store? Strong SEO aims to turn all contact with customers and clients into a strong sales and income path for your business.

Digital Marketing Plan

A Digital Marketing Strategist’s primary role is to work closely with a business to promote its business values, products, and services online to make a return on investment. A digital Marketing Strategist is responsible for your business’s online presence concerning its effects on Web Development, Social Media, Paid Media, and SEO.

Digital Marketing Strategy

Strong SEO boosts 1,000% more internet traffic than original social media posts. A proper Digital Marketing Strategy applies good SEO with the appropriate tools and research to positively impact and build marketing investment. A Digital Marketing Strategist creates a robust Online Marketing Plan with a Digital Marketing Strategy by:

  • Road-mapping a Digital Marketing Strategy compatible with SEO and Web Design features
  • Working with the businesses to train business owners and their team to maintain relevant digital presence amongst competitors
  • Following trends and using the most updated software and application to manage a business’s digital marketing (SEO, webpage, tracking, etc.)
  • Setting and measuring ROI and KPI goals
  • Managing a business’s digital marketing budget and the allocation of funds towards digital marketing campaigns
  • Audit and oversee the clients’ social media accounts
  • Develop an incoming marketing strategy
  • Monitor the digital marketing progress of competitors online and locally

Online Marketing Plan vs Online Marketing Strategy

An Online Marketing Plan is a roadmap that contains the details of a business’s digital marketing ideas and scheduled tasks. In comparison, an Online Marketing Strategy is a complete, calculated series of actions to implement the Online Marketing Plan’s proposed tasks.

In 2019 alone, mobile phone devices contributed to half of the world’s organic website traffic. Most businesses have an online marketing plan conducted through their website, but is an online marketing strategy to meet the consumer’s demand?

From mobile phone user experience to functionality and searchability through local SEO and more, businesses must have an Online Marketing Strategy to push through an Online Marketing Plan successfully.

For example, a business may create an Online Marketing Plan to launch a new product for sale at Christmas. An Online Marketing Strategy ensures that the product is found successfully amongst its competitors to reach audiences and remain relevant for expansion.

In this instance, an Online Marketing Strategy perfectly targets audiences, produces quality web content with keywords and keyphrases, and monitors social media activity leading up to the Christmas campaign launch. A Digital Marketing strategist will research and report their findings in an Online Marketing Strategy for a Christmas campaign that increases sales and ultimate reach.

Depending on the needs and budget of a business, a Digital Marketing Strategy will vary. A basic Digital Marketing Strategy:

  • Sets a Digital Marketing Goal 
  • Defines the target audience
  • Defines competitors
  • Defines Marketing trends
  • Selects the best channel to strategize an online marketing plan
  • Based on the budget, a Digital Marketing Strategist will determine what a realistic estimate of results will be.

Digital Marketing Plan in-house vs outsourced

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By outsourcing work to a Digital Marketing Strategist rather than strategizing in-house, businesses can rely on the partnered agency to predict trends and tackle Digital Marketing challenges on their behalf.
A staggering 88% of online consumers choose not to return to a website should they find the user experience poor.

Outsourcing the guidance and work of a professional agent when it comes to a Digital Marketing Strategy means all areas of your business’s online prevalence are vital and that your company is associated with positive spaces on the internet.

A great example of this is through an outsourced company’s application of backlinks. If the internet was a large city, an outsourced Digital Marketing specialist is the real estate agent who can provide a Digital Marketing Strategy that places your business’s website in a nice neighborhood.

This neighborhood is an integral space on the web where online users search your products and services to buy. In this scenario, backlinks are the friendly neighboring websites (with positive reviews and healthy representation) that promote your business.

By taking on the responsibility of strategizing in-house, companies are at risk of not reaching their digital marketing potential and demographic online.

Digital Marketing Companies/Content Marketing Agency

Content Marketing Agencies specifically focus on developing media such as blogs, videos, and images to engage with target audiences. As 96% of Content Marketers have claimed that good content marketing has assisted them in building trust and credibility with their audience, quality content is incredibly crucial to a successful digital campaign. Visual aids are stimulating to capture the attention of the audience.

Digital Marketing Companies, however, encompass a wide variety of a business’s Digital Marketing needs that includes Content Marketing. Digital Marketing Companies are also specialized in a range of other services, including SEO, Digital Advertising, Social Media, and Web Development. A Digital Marketing Company constructs a Digital Marketing Strategy that combines all of these Digital Marketing areas to work cohesively to produce a successful campaign in sync across all channels. With up to 84% of content marketers outsourcing their content, a Content Marketing Agency can verify the quality of produced content for necessary changes and SEO-led improvements.

How to work with a Digital Marketing Agency?

Companies that outsource a Digital Marketing Agency’s professional expertise are responsible for communicating with experts to set timelines, realistic goals, and budgeting. A Digital Marketing specialist can organize a business’s current Digital Marketing placement and relevance online to advise companies of their responsibilities and guide them with resources and techniques to manage their tasks.

Businesses can contact a Digital Marketing Agency directly to organize a consultation and audit of the company’s digital marketing. This assessment will act as a guide for Digital Marketing Strategists to report the finer details of a business’s responsibilities when working as a team. Companies should be presented with a transparent digital marketing strategy to know what to expect from their investment through proper communication and consistent reporting. 

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Ecommerce Marketing Agency

An astounding 81% of consumers turn to search engines to research before making an online purchase. Due to this, a Digital Marketing Plan must consider the powerful effects of Digital Marketing in Ecommerce. A Digital Marketing Agency that strategizes to incorporate Ecommerce Marketing needs to integrate all social media platforms, content, and web design to drive sales through the online store.


The cost of a Digital Marketing Strategy depends on the budget that has been set. The frequency, quality, and level of engagement that a digital marketing campaign produces are determined by how much a business invests in digital marketing services. A reliable Digital Marketing Agency can provide customers with a clear and detailed report of costs and estimated results on investment and digital engagement return.

Outsourcing a Digital Marketing Strategy

Companies are strongly advised to outsource a professional Digital Marketing Agency to execute a successful Digital Marketing Plan. Through a comprehensive assessment of a business’s Digital relevance amongst competitors across all channels, an expert Digital Marketing Plan can detail the procedures and techniques necessary for a campaign that delivers ideal sales results.

Prodima Digital Marketing Agency works relentlessly to combine all the areas of Digital Marketing in your industry to produce a Digital Marketing Strategy that applies to:

  • General SEO
  • Local SEO
  • Video SEO
  • Mobile SEO
  • Ecommerce SEO
  • WooCommerce
  • Link Building
  • SEO Auditing
  • SEO Copywriting
  • Online Reputation Management
  • Negative Content Removal
  • Facebook ads
  • Instagram ads
  • Google ads
  • Google Display Network
  • Google Shopping
  • YouTube ads
  • Zalo ads
  • TikTok ads
  • Coc Coc ads
  • LinkedIn ads
  • Programmatic advertising
  • Social media management
  • Social media design
  • Content marketing
  • Landing page design
  • Mockup design
  • WordPress development
  • Ecommerce development
  • Page speed optimization

Contact a Digital Marketing Strategy / Digital Marketing Plan specialist at Prodima Digital Marketing Agency for a consultation.