Benjamin Poirrier

Benjamin Poirrier is a seasoned digital marketing expert with extensive experience in Vietnam’s evolving digital landscape.

Since relocating in 2007, he has established himself as a leading strategist. As the Founder and CEO of Prodima Vietnam, a full-service digital marketing agency, Benjamin is committed to delivering data-driven strategies to businesses. Today, he works as a digital project manager, business developer, and team leader.

Fluent in French, English, and Vietnamese, he has built deep connections within the local and international markets. His ability to immerse himself in diverse cultures allowed him to succeed. Benjamin understands Western standards and Southeast Asia’s flexibility. He bridges both to implement tailored solutions.

Benjamin’s journey is one of perseverance and self-reliance. Raised in a financially struggling household, he learned the importance of resilience and resourcefulness early on. Determined to carve his path, he worked tirelessly from a young age, financing his education through labor-intensive jobs. With a strong academic foundation—holding a Master’s Degree in Economics and Marketing—he chose Vietnam as the place to make a meaningful impact. His goal was never to follow conventional corporate trajectories. He wants to disrupt established norms and contribute to sustainable growth.

His career began in NGO programs, where he gained firsthand insight into the realities of local communities. One year later, he began his professional career in digital marketing, working closely with local Vietnamese communities to refine his expertise.

After a decade in the industry, he took the next step: leading his first digital agency as General Manager in 2017. Three years later, he launched his own company, Prodima Vietnam, built solely through his personal investment and strategic vision. It took years of dedication to transform Prodima into a profitable enterprise, demonstrating his unwavering commitment to ethical business practices and efficiency.

Benjamin’s approach to digital marketing is rooted in logic and results. He prioritizes meaningful action over mere networking. As he says, “I am a Doer, not a Talker.” Planning is important. Execution is even more. With a strong commitment to integrity, Benjamin navigates Vietnam’s business environment with ethical principles, inspiring the industry to prioritize transparency and effectiveness.

Customer success is at the core of his philosophy. He firmly believes in demand-driven insights strategies. Understanding client needs is the foundation of delivering impactful digital solutions. His methodologies address real challenges.

Beyond his leadership at Prodima, Benjamin contributes his expertise to Vietnamese communities. He conducted numerous workshops for companies and universities, in English and Vietnamese. To him, education is the foundation for growth. His ability to simplify digital complexities empowers businesses and students, solidifying his reputation as a trusted digital expert.