Working With an SEO Company for Website Optimization

  • Last update: 01/11/2023

Benjamin Poirrier

Digital Marketing Expert

SEO company owner

What is SEO?

SEO is Search Engine Optimization, being how a website ranks in a search engine like the infamous Google platform. Nowadays, everyone uses Google, which is why it is so essential to reap the benefits that search engines have to offer when it comes to research for products and resources.

Effective SEO enhances opportunities for businesses to reach their target audience. As a business, one essentially aims to appear on the first page of a discovery search. Very few people click on the second page. Effective SEO is an absolute necessity to gain people’s attention.

To understand more about the organic optimization process, read our complete SEO guide.

What is an SEO Company?

An SEO company is an agency that helps brands increase their online visibility. The two main targets are:

  • website traffic boost
  • keyword ranking

SEO companies offer various online services including:

  • website performance audit
  • organic competitors benchmark
  • keyword analysis
  • web page technical optimization
  • content marketing
  • off-site, link-building, and outreach services

Its objective is to ensure that the SEO investment reaches its full potential by remaining relevant to both the audience and search engine algorithms.

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How Can an SEO Company Help Your Business?

An SEO agency optimizes your business’s digital relevance to rank highly on the search engine ranking system. Your online presence is monitored, managed, and continually improved.

Knowing that over 90% of online content receives no traffic through Google, an SEO company delivers the ideal campaign to your audience.

The benefits of outsourcing to an SEO company include:

  • better vision of digital trends forecast
  • cost-effective SEO campaign management
  • use of SEO tools and software at scale
  • saving time to address other business matters
  • professional reporting

Check the detailed list of benefits of working with the Prodima SEO agency.

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SEO Company Benefits

An SEO company can provide invaluable expertise and skills that many businesses struggle to access on their own. Working with an SEO company gives organizations access to the most up-to-date strategies and techniques for optimizing web content, as well as providing a broad range of other services such as competitor analysis and keyword research.

Additionally, an experienced SEO company will have the ability to accurately measure website performance and identify areas for improvement in order to ensure maximum exposure and visibility on search engines. This is especially beneficial for companies that need help navigating the ever-changing landscape of search engine algorithms. Ultimately, working with an SEO company can help you better understand your customers’ needs and maximize your online presence so that you can reach more potential customers.

Furthermore, SEO companies understand the importance of staying up to date with the latest trends and technologies, so you can trust they will deliver a comprehensive strategy to get your website noticed. With their help, you can expect improved visibility, increased traffic, and better conversion rates.

In short, SEO companies offer an array of services that are essential for businesses looking to maximize their online presence and engage more customers. By partnering with an SEO company, you will have access to the skills necessary to ensure your success in the digital world.

SEO Service Cost

To outsource SEO, businesses should expect a monthly price between $750 USD to $2,000 USD to optimize a single web page, depending on the competitiveness.

Brands can also request separate services instead of full packages. For example, they may only need SEO-friendly content. In this case, the quotation should be done on a case-by-case basis. It does not cost the same to produce high-quality English copywriting as Vietnamese articles.

Businesses must calculate their Return On Investment (ROI) before investing in SEO outsourcing. Based on the budget, what benefits do they expect? Is it worth it to delegate SEO tasks or is it more cost effective to keep them internal?

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Does SEO Work?

Yes, it does. SEO is the most cost-effective way to boost a brand’s online marketing. It is more powerful than running paid ads in the long term, for more affordable pricing.

SEO remains a relative “new practice” in the digital world. Not all businesses, including the ones that have a website, go for it. It means there are lots of SEO opportunities there. If you optimize your website for better organic results while your competitors don’t, you win the ranking game.

In parallel, many businesses feel uncomfortable working alongside an SEO company. Usually, they don’t want to impart their branding onto a partner fully. Besides, they consider SEO expensive and not worth it. It is a wrong statement. Market data proves otherwise.

Overall, a professional SEO company is the best support for your business in terms of organic performance. The most difficult part is to find the right one!