What can e-commerce SEO services do for your business? Why should you even consider a professional e-commerce SEO service while most online stores focus on paid ads and social media?
Digital marketers know that having great products is not enough.
Your potential customers must notice them. What is the point of publishing an amazing website if no one can browse your items?
Online advertisements, such as Google Shopping or Instagram ads, can quickly boost sales.
Fortunately, there are more affordable solutions.
If you want to consider an e-commerce SEO consultant service option, read our guide below.
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What is E-Commerce SEO?
E-commerce SEO is the process of improving the visibility of an online shopping store. It does it organically, without spending any media budget on digital advertising.
In a nutshell, an e-commerce SEO service for online stores applies Search Engine Optimization (SEO) techniques to websites that sell products.
We will detail how it works in the next section. To sum up, an effective e-commerce SEO strategy focuses on the following technical matters:
- Category and product page structure
- Landing page design
- Keyword research
- On-site optimizations
- Local SEO (for local physical stores)
- Content marketing
- Link building
E-commerce SEO agencies significantly boost website clicks, lead generation, and conversions by implementing these optimizations.
How Does E-Commerce SEO Work?
A professional e-commerce SEO service starts with an in-depth analysis of keywords, market trends, and competitive benchmarks.
Based on this research, an e-commerce SEO marketing agency can reorganize content, images, videos, and links to optimize the web landing pages.
The goal is to improve the user experience by delivering a faster website, an enhanced mobile application, and a friendlier interface.
E-commerce SEO services also measure and report the campaign performance (impressions, clicks, engagement, and purchases).
Competitive E-Commerce Benchmark
Check what your competitors are doing. By browsing their e-commerce websites, you will identify some design trends like:
- Art direction
- Colors and typography
- Page interface
- Page navigation
- Website architecture
- Categories and detailed product pages
- Website content
- Purchase journey and flow
They offer ideas for building (or updating) your online store. Intuitively, what works well for your competitors may also be successful for you.
To go through the benchmark list above, you don’t need any specific tool.
Now, if you want to go deeper, you can consider a more technical analysis. This time, it requires professional SEO software.
If you cannot do it yourself, you will need help from an e-commerce SEO agency.
This in-depth analysis will cover the following items regarding your competitors:
- Source and quantity of traffic
- List of keywords with their rankings
- Best-performing pages
- List of referrals
This crucial information allows you to better understand what you should do for your e-commerce website.
Identify the gaps and build a plan to address the issues.
E-Commerce SEO Audit
After reviewing your competitors’ websites, you must assess your platform’s strengths.
Auditing your e-commerce website pretty much follows the same steps as before. The main difference is that you have access to more data.
For example, from your Google Analytics, you can collect detailed information about your audience profile, their behavior across your platform, and how you acquire them.
Your Google Search Console tells you how your ecommerce website is technically performing, how your CWV (Core Web Vitals) are doing, what are your best keywords, etc.
Pay attention to your product page metadata and content. They are crucial to success. You should compare them with your competitors to make sure you have an edge.
Make sure your payment gateway works.
It sounds obvious, but as e-commerce SEO consultants, we have seen too many websites that weren’t converting despite high-quality traffic, simply because users couldn’t finalize their purchases.
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Keyword Research
You know about your competitors. You know about yourself.
At this point in the e-commerce SEO journey, you should already have a clear view of what kind of keywords will work great for your business.
Since assumptions aren’t a thing in digital marketing, you must perform keyword research based on market data. It will certainly match your estimations.
There are many keyword research tools available in the market. We recommend these:
- Google Keyword Planner (free)
- Keyword Tool Dominator (free)
- Ahrefs (paid)
- Semrush (paid)
Your purpose is to look for key phrases with high purchase intent. For example, you should rather consider “men’s shirts clearance sale” than “best men’s shirts.”
Online users who type the former are closer to hitting the cart button than those who type the latter.
Do keyword research per page. Make sure they do not cannibalize other products. Ideally, consider around 10 keywords (and their variations) for each product.
Every product should have a dedicated web page with a unique URL. Choose key phrases with the best combination of:
- Monthly search volume
- Relevance
- Competitiveness
- User intent
This keyword list will serve as the foundation for the e-commerce SEO plan in the next sections. Make it right!
On-Site Implementation
The three previous preliminary steps allow you to move forward with your e-commerce SEO implementations on the website.
First, you must ensure that your web architecture follows these standards:
- Simple navigation
- No web page deeper than 3 clicks (or taps) from the homepage
- Including the main keywords in URLs
- Internal links were relevant
- Under 1-second web page loading
Second, you must update the metadata content of your e-commerce website.
It means inserting the keywords and key phrases that you selected from the previous phase into the web pages.
Here are the most important locations to consider:
- Page title
- Meta description
- Subheads
- Body text (with a keyword density of around 2% to 5% at max)
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On-site implementations are among the most important e-commerce SEO services to focus on because they tell search engines and online users what the web pages are about.
E-Commerce SEO Outreach
Once you have your well-structured ecommerce website ready, you want to raise people’s awareness.
There are many techniques to do so, including running paid ads, launching a Press Release (PR) campaign, or even considering offline activities.
Within the scope of ecommerce SEO services for online stores, you must build up an outreach strategy. This includes backlinking.
Backlinks are votes from other websites pointing to yours. The more you have, assuming they are high-quality, the better off your website will be.
Read our detailed blog article explaining what backlinks are and how to get them. In this case, what works for classic websites will also work for your ecommerce platform.
E-Commerce SEO Measurement
Don’t forget to follow up on your e-commerce SEO service performance!
Proper tracker implementation lets you see what happens on your website.
For example, if you are running online ads in addition to working with an ecommerce SEO marketing agency, you must separate organic from paid conversions.
With tools like Google Analytics, Google Search Console, and Google Tag Manager, you can isolate these ecommerce SEO metrics:
- Organic impressions
- Number of clicks
- Keyword position
- Bounce rate
- Number of add to cart (for each item)
- Number of finalized transactions
If you work with an ecommerce SEO consultant, expect a comprehensive dashboard that includes this updated data and more. Tools like Google Data Studio come in handy for this.
Based on those insights, make sure you update your ecommerce SEO strategy accordingly.
Why Do Businesses Need E-Commerce SEO Services?
Search engines are the most common way people find specific products or services. The exact figures vary by country and market. However, it is safe to assume that Google beats out any other online platform as the first touchpoint between consumers and the items.
E-Commerce SEO Services for Online Stores
As explained above, several channels bring qualified traffic to ecommerce websites. While paid media is the most used, it is also by far the most expensive.
Ecommerce SEO services are a more sustainable way to attract potential clients to your online store.
Besides the fact that this traffic source is separate from online ads, it guarantees you won’t lose all your customers the day you stop investing in optimization.
Paid media, such as Google, Instagram, or TikTok ads, is great for quickly capturing clients. If you follow up well on your campaign, you can get an amazing Return On Investment (ROI).
Stop running ads, and you lose everything. Ecommerce SEO services stick to your online store for much longer.
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E-Commerce SEO Services Benefits
E-Commerce SEO consultant services open tons of opportunities for your business.
Here is a short list of the organic boost you can expect:
- Improving your online visibility
- Competing against competitors to get an edge
- Connecting your business with shoppers interested in your products
- Optimizing your entire product line
- Controlling the first page of Google search results
Besides, ecommerce SEO services are a cost-effective digital marketing strategy.
They provide long-term revenue in a more sustainable way than paid media ads.
E-Commerce SEO Services with Prodima
Prodima is a professional ecommerce SEO marketing agency. We commit to delivering high-performance organic results to our clients.
Our ecommerce SEO consultant services focus solely on white-hat practices.
It means we never use strategies that imply cheating search engine algorithms or deceiving online users.
Our E-Commerce SEO Services
Prodima offers professional ecommerce SEO services that include:
- A benchmark of your online competitors
- An audit of your website
- Top ecommerce SEO keyword identification
- Web page optimizations (categories, products)
- Technical web page fixes (navigation, loading speed)
- Content creation
- Backlinking and Press Releases
- Reporting
To handle this, Prodima Vietnam assigns a dedicated Account Manager to monitor your ecommerce SEO campaign.
This person is your main point of contact between your team and our technical experts. The Account Manager creates a chat group for daily communication.
We share a live dashboard you can access anytime to follow your campaign performance.
Besides, we are glad to share our expertise with you through the e-commerce SEO digital training. Feel free to request if you are interested!
Why Choose Prodima as Your E-Commerce SEO Agency?
Working with Prodima is choosing a long-term partner for your digital transformation.
We do not only run your ecommerce SEO campaign. We also think win-win business.
Prodima has decades of experience. Our experts tested SEO since the beginning of the Digital Age.
We are an industry-leading ecommerce SEO marketing agency gathering an award-winning team of professionals.
Not all businesses are the same. Thanks to our competitive benchmarks and domain audits, we offer personalized ecommerce SEO services to address your issues and reach your business objectives.
Moreover, we value honesty and transparency. We never hide anything, even when something is going wrong.
When we miss our goals (but who can anticipate the impact of those crazy Google Core updates?), we make sure to adapt the campaign quickly and deliver definitive solutions to get back on track.
Prodima is not afraid to tackle any digital challenge.
Hundreds of businesses took advantage of our e-commerce SEO consultant services. We can do the same for your brand.
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E-Commerce SEO Company Examples
Let’s have a look at some e-commerce platforms. You certainly know them already. Most of you have finalized purchases there.
As examples, we will focus on these e-commerce giants:
Note that those e-commerce SEO company examples are all doing great!
If you try to access the .com versions of their domains, you will certainly be redirected to the Top Level Domain (TLD) of your country.
It makes sense as e-commerce is strongly location-related.
Besides, you can use them to optimize your e-commerce website. Those platforms have their own search engines, which are extremely powerful.
Think about it: online users searching for products from Amazon are all potential buyers; otherwise, they wouldn’t be here. Consequently, their search intent is highly transactional.
It is a goldmine for SEO experts and paid media marketers as well. By using tools like the Keyword Tool Dominator (which we introduced earlier), you know what online buyers are interested in.
Have a look at those e-commerce SEO company examples. You can certainly learn a thing or two from them!
