Frame 1
Personal Assistant: What’s the plan, boss?
Business Owner: Let’s run GDN Ads! (Google Display Network Ads).
Frame 2
Personal Assistant: Great! What for?
Business Owner: To sell our products, of course!
Frame 3
Personal Assistant: There are five kinds of Google Ads campaigns. Each of them focuses on different goals. #1 Search: to bid on keywords and drive users to websites. #2 Display: to broadcast images and banners across the internet. #3 Shopping: to sell items from the Google Merchant Center marketplace. #4 Video: to run video ads hosted on YouTube. #5 App: to promote mobile applications for installs and engagement.
Frame 4
Personal Assistant: GDN boosts online visibility. To sell products, let’s leverage Google Shopping!
Business Owner: You are right!
Conclusion: Clarify your business goals first. Then select the most suitable platforms to reach them.
