Client’s brief
Liberty Insurance needed to revamp its Vietnamese website and focus on getting conversions for their products: auto care, family care, health care, cancer cash, personal accident insurance, medical care, and home care.
They were looking for a reliable marketing agency to cover the Vietnamese market.
Our Solution
Prodima Vietnam first reviewed the current assets of Liberty Insurance. The company benefited from a long digital marketing history.
After Prodima identified crucial optimization items, Liberty Insurance started to apply the recommendations on the new website and the ad accounts for each channel. We launched a campaign on Google, Facebook, and Coc Coc.
Result
At the end of the first month, the average Cost Per Lead (CPL) decreased by over 60%. The campaign’s reach & impressions increased significantly.
Based on the initial Key Performance Indicator (KPI) estimations, Prodima over-delivered the promised number of leads, both in terms of quantity than in terms of quality.
