Useful SEO Tips and the Best Way to Improve SEO Ranking

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What is SEO?

SEO, Search Engine Optimization is the process of creating the most relevant digital marketing content to gain visibility and turn profits. Effective SEO involves applying attractive keywords and phrases that search engines such as the infamous Google captures to deliver relevant information to the viewer. SEO is crucial to today’s business climate with 68% of all digital searches beginning through a search engine to remain competitive.

At present in 2021, almost 68% of Vietnam are internet users, which is an approximate 58 million people nationwide. As effective SEO continues to gain importance for your business to be recognized within the industry to turn a profit, companies are encouraged to keep up-to-date and keep up with proprogressive tips, in particular, SEO Optimization tips and the best way to improve SEO ranking through SEO marketing tips and SEO tips and tracker tools.

Useful SEO Tips

Digital Marketing that affects SEO

Search Engine Optimization is influenced by numerous Digital Marketing decisions applied through a Digital Marketing Strategy to achieve the greatest results and success. According to Brightedge, SEO drives 1,000+% more organic web traffic than organic social media, therefore, companies must maintain all the elements of Digital Marketing that affect SEO to increase digital visibility. A Digital Marketing Strategy encompasses the following areas and how they affect a business’s SEO to reach a digital audience:

  • SEO (general SEO, Local SEO, Video SEO, Mobile SEO, Ecommerce SEO, Woocommerce, Link Building, SEO Auditing, SEO Copywriting, Online Reputation Management, Negative Content Removal),
  • Digital Advertising (Facebook ads, Instagram ads, Google ads, Google Display Network, Google Shopping, YouTube ads, Zalo ads, TikTok ads, Coc Coc ads, LinkedIn ads, Programmatic advertising),
  • Social Media (Social media management, Social media design, Content marketing), and, 
  • Web Development (Landing page design, Mockup design, WordPress development, Ecommerce development, Page speed optimization).

Why does your business need SEO?

Your business needs SEO and an effective SEO strategy to best capture the attention of a search engine’s algorithm, to be found by digital searches researching your business’s products and services. 75% of Vietnam is active eCommerce penetration, meaning your business’s competition within the industry is astoundingly high.

An example is the infamous Swisswatchclub, a  company that was confronted with a range of Digital Marketing difficulties when committing to expand their business to Vietnamese consumer marketing. Through the development of an SEO-focused website that follows an E.A.T approach (Expertise, Assertive, and Trustworthiness), Swisswatchclub was able to introduce its high-end quality products to the Vietnamese market.

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SEO tips, tasks, and requirements for Digital Marketing Success

These SEO tips have been collected and composed by Digital Marketing experts that specialize in a range of Digital Marketing fields to guide your company in regards to:

  • Website structure: more than half of internet users claim that they wouldn’t recommend a poorly designed mobile website structure.
  • Keywords Selection: Search for the best balance of terms, based on these important factors: relevancy, search volumes, competitiveness, efficiency, and user intent.
  • User Experience: up to 88% of digital consumers are less inclined to return to a website following a poor experience.
  • Target Audience relevance: Audience targeting and ad placement are the top tactics used by digital advertisers today for optimization.
  • Best SEO tools: Over 5 million paying businesses operate using Google Workspace (G-Suite) to manage their work .
  • Backlinks: The more backlinks that a page has, the more extensive search traffic attention the webpage receives from Google.
  • Internal linking: ensure that website navigation is a positive experience for the online user, and avoid “orphan pages” (web pages that are not linked to the website). Internal linking is beneficial to building a business through linking pages with a similar relationship and interests of searches. It is crucial to appeal to the masses and 53% of the marketing professionals who believe that in the near future, link building will be as impactful as search rankings.
  • URLs and slugs: 67% of all searchers click to enter the first five organic URL results on SERPs (Search Engine Results Pages) most suited to the keyword query.
  • Image optimization: Almost 93% of global web traffic stems from Google Search, including Google Images with the great potential to derive from your business’s website and its pages.
  • Schema markup: Schema Markup is the digital data and vocabulary that search engines use to digest information and therefore relate to the online audience. This specified code relays information by interpreting valuable written content and displaying it on a SERPs preview. Depending on the online query placed by a researcher, Schema identifies the question at hand and provides websites with suitable responses, also known as suitable and relevant ‘featured snippets’, such as FAQs and content-specific grabs. It is important to remember that businesses with websites that implement schema markup rank higher in SERPs than those that don’t.
  • Content Improvement: Up to 60% of marketers agree that inbound material including blog content create the highest quality of leads.
  • Embed Video from YouTube: Publishers with monthly page views of 7.5 million out of 20 publishers reviewed by Ezoic Platform, had articles with the most engagement time including embedded videos.
  • Trust & Authority: an essential SEO influencer to improve website reliance and validation. Websites that have earnt Trust and Authority automatically increase their SERP ranking, and maintain digital relevance.
  • Selecting Website Areas for Optimization: websites with pre-existing content are advised to renew selected content that is optimal for SEO, rather than attempting to optimize all of their content that requires further help from website designer, developers, a marketer and outsourcing further professional help. Organic ranking growth stems from valuable information that is relevant and key to researchers.
  • Competition Monitoring: assess competitive websites within your industry to determine what they are lacking, and how your website can provide useful information, products and services
  • SEO Performance Measuring and Monitoring: digital data can be measured and therefore implemented measures can be taken to improve SEO ranking performance. Use available tools and software to consistently manage SEO performance and make required adjustments to read your intended audience.

Website Structure 

The website structure of a company platform greatly affects SEO efficiency. Did you know that it takes a user only 0.05 seconds to develop an opinion about a website and turn a company’s branding to determine whether they should remain on a website or exit it?

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An example of such is a website that displays all of their business services on a single website, rather than compartmentalizing them into sections.

This greatly affects the website SEO as it challenges a search engine algorithm in its process to capture keywords and content that stands out with relevance.

This may cause efforts “dilution” or even services & keywords “cannibalization” detrimental to the website’s optimization for target reach.

Website structure does differ depending on business positioning, the target audience, market field, and more. However, a good website structure is usually as follows:

  • Homepage presenting the main sections of the website
  • About page
  • Services and/or products page
  • Blog page
  • Contact page

Of course, the website structure depends on the market field, on the business positioning, on the target audience, etc. Website structure is important because it must satisfy the user across multiple devices and be compatible for user experience, especially and including mobile. Statistics show that up to 85% of adults believe a company’s webpage when viewed on a mobile device such as a phone or tablet should match the quality of a desktop website, at least, be better. In saying that, 96% of 64 million internet users used mobile devices in Vietnam (around 62 million), hence, the importance of a functional, efficient and attractive website structure and aesthetic design.

A business within the service industry (such as a travel website) may require a portfolio page on their website. Rather than subdividing services such as bookings, itineraries, and promotions into different pages with individual links, payment may have neglected to do so by placing all of their services on the same page. This is an ineffective website structure that has neglected its SEO purposes and deflects search engine algorithms to detect it amongst its competitors.

Useful SEO Tip:

Products and Services should be segmented accordingly to provide users with a two-pronged website structure that satisfies the user experience, as well as appeals to a search engine’s algorithm for SERPs indexing (Search Engine Results Page), example:

  • Product Page > Main Category Page > Product Detail Page >, etc. The more efficient website categories are segmented, the greater impact each category will impact a business’s website SEO for users to reach a company’s categories and products.

Keywords Selection

Preliminary Keywords and Keyphrases are the ultimate foundation of Search Engine Optimization, with only 0.16% of the entire catalog of popular keywords amounting to over 60% of all internet searches.

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Effective keywords and phrases can be found through research and the proper utilization of digital keyword tools available to businesses through Google Suite and paid tools. Optimizing a website through the application of keywords and keyphrases consists of increasing the website’s chances of appearing to online users who are in search of such responses.

For example, an athletic shoe store and its website when optimizing aims to appear in search engine results when a digital user enters keywords such as “athletic shoes in my area” into the search bar.

Useful SEO Tip:

Optimize SEO through Keyword Relevancy (selecting suitable Keywords that align with your business’s features), Competitiveness (Achieving the search balance between highly competitive words and niche keywords to reach the ideal demographic), Efficiency (Setting suitable keywords with achievable expectations), Volume (optimizing an appropriate number of keywords that are popular and relevant; note: over 70% of keywords that possess over 10,000 monthly search only consist of one or two words), and, Intent (implementing Keywords based on an SEO Strategy based upon your business objective to rank for keywords with the most applicable user intent; example: optimizing content aimed towards “buy athletic shoes”, rather than “give away athletic shoes”).

Website Optimization with Relevant Details

Following the careful selection of Keywords and Keyphrases most suitable to your business goals, website optimization is the next crucial process based upon these search engines capturing keywords. For example, the Google platform is more inclined to present a business’s website on SERPs to digital users’ queries if meta tags are specific i.e. “buy-brand name-athletic shoes online” rather than “best athletic shoes”.

Useful SEO Tip:

Create a Search Engine-friendly path with a specific focus on MetaData that attracts Search Engine Crawlers (such as Google bots), that are easily defined, and that is extracted for key information that leads to your website. The Website must maintain a defined strategy that explicitly informs search engine algorithms that it contains the information in question by internet searches. This can be achieved by reaping the benefits of the power of Website Meta Tags

Target Audience Relevance 

When it comes to remaining engaging a target audience, strive to be adaptable, relevant, and thorough to attract your ideal demographic. The internet is filled with a plethora of websites that contain copious amounts of content, most of which are not relevant to the Target Audience and go unnoticed. In 2019 alone, There were up to 299 e-marketplaces in Vietnam, 145 online promotional sales websites, as well as 47 online auction sales websites. It is incredibly important for businesses to pay attention to their target audience and branding to determine how to create the best content for online research that can also be captured by a search engine’s algorithm.

Useful SEO Tip:

Produce and apply relevant website content, trending, and easily understood with clear keywords and direct phrasing. Companies should review their website for content duplicates, thin (short) content, irrelevant content, and content that is difficult to search to optimize their Website SEO. Search Engines such as Google are more inclined to share a “good answer” from your website content, and index your website highly on SERPs if the content is detailed, thorough, and specific to the targeted audience; example: content that is 2,000 words long, well-structured and detailed is sure to rank higher than a general 300-word piece of content.

Best SEO Tools – Install Google’s Tools

Google Workspace

Is a suite of useful tools provided by Google, previously known as G-Suite, and, is used by over 2 billion people worldwide. Google Workspace includes several collaborative software that businesses use every day to monitor, track, report, and organize their information and company data.

Google Analytics

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Is an incredible tool that a business can use to collect, track and analyze marketing data to best follow up your website traffic and its performance. This allows businesses access to tools that can track your website and how audiences use the site. This valuable information can be used to better SEO and gain precious insight into improving the overall website experience. Google Analytics features focus on:

  • Analytics Intelligence (Answers to Your Questions, Proactive Insights, and, User and Conversion Modeling)
  • Reporting (Audience, Advertising, Acquisition, Behavior, Conversion, Real-Time, User Flow, Data Freshness, Unsampled Reports, Roll-Up Reporting)
  • Data Analysis and Visualization (Data Access, Filtering, and Manipulation, Funnel Analysis, Segmentation, Visualization and Monitoring, Custom Funnels, Advanced Analysis)
  • Data Collection and Management (Collection APIs, Tage Management Support, Configuration APIs, Custom Variables, Data Import, User Access Controls, Customer Tables, Google BigQuery Export)
  • Data Activation (Intelligence and Anomaly Detection, Predictive Analysis, App Notifications and Remote Configs, Audience Demographics)
  • Integrations (Google Ads, Display & Video 360, Search Ads 360, Surveys 360, Optimize 360, Google AdSense, Google Cloud, Salesforce Marketing Cloud Integration, Data Studio, Google Ad Manager, Google Search Console)

The above allows businesses to better track their Website SEO and is a staple tool for strong SEO.

Google Search Console 

Search Console is free, and the ideal tool to analyse a website’s health so that website owners can manage, maintain and troubleshoot their website’s performance in Google SERPs. Search Console is a resource that can be used to:

  • Monitor website traffic
  • Optimize website traffic
  • Conduct marketing analyses 
  • Perform site administration, maintenance and make adjustments 

Useful SEO Tool: Install Search Console for SEO as well as Site Administration and Web Development.

Google Tag Manager 

Google Tag Manager is beneficial to businesses for improving SEO by providing website administrators with the tools to precisely track a website through conversion tracking, remarketing, and site analytics. Furthermore, site owners have complete control to customize their tags, add tags, and remove tags as required.
Companies can utilize all of Google Tag Manager’s features to better track their website SEO:

  • Tag Technology (Accelerated Mobile Pages Support, Asynchronous Tag Loading, Definite Reusable Variables, Mobile App Support, Tag Pausing, Tag Blacklist, Tag Sequencing)
  • Usability (Easy-to-Use Web Interface, Folders, Instant Search and Autocomplete, Publish in Seconds, Preview Mode, Site Tag Overview, Version History, Workspaces)
  • Accounts and User Roles (Multi-Account Support, Multi-User Support, User-Level Permissions, Approvals, Zones
  • Triggers (Auto-Event Triggers, Click, Custom Event, Form Submission, Page View and History Change)
  • Templates (Common Tag Templates, Customer HTML Tags, Custom Image Tags, Custom JavaScript)
  • Integrations (Go to Integration Centre, Google Ads, Campaign Manager 360, Third-Party Tag Support)
  • Automated Tag Management (API, Apps Scripts Integration)

All of these features combine to provide data that particularly allows businesses to track the audience’s user journey including which pages they have visited in the past, beneficial for SEO optimization, and relevant to also bettering PPC (pay per click).

Useful SEO Tip:

Google’s Workspace Marketplace provides users with additional apps that can be installed and integrated into the Google Workspace for SEO purposes. Install Google Analytics, Google Search Console, and Google Tag Manager for SEO purposes as well as Site Administration and Web Development.


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A primary reason websites fail to succeed in SEO is because they don’t contain valuable backlinks, also known as referring links. A backlink is a hyperlink displayed on a web page (the referral) that redirects the digital user to another website (the destination page).

For example, digital users that visit a company website blogging about environmental responsibility may come across backlinks to other websites, such as eCommerce stores that sell recyclable products or campaigns for sustainable beauty supplies.

Google ranks backlinks as one of the three top determining factors for indexing on SERPS. According to a study conducted by Ahrefs that assessed over 1 billion web pages, up to 66.31% of pages don’t contain a single backlink.

Backlinks (External Links) redirect users from one domain to a different website outside of their own. The digital user experience, page speed, time, and overall efficiency of these internal and external backlinks.

External Backlinks are crucial to website Page Quality, known to Google’s Framework as E.A.T. – Expertise, Authoritativeness, Trustworthiness (E.A.T Google Framework). affect search engine algorithms that crawl the website, sending a validity of the health of the internal backlinks for indexing and SEO.

Useful SEO Tip:

Backlinks act as advocates for the credibility of a website, and therefore, there should be a sufficient amount of high-quality backlinks to relevant websites to be captured by Search Engines. Backlinks should be genuinely gained to earn Google’s attention, rather than purchased to “trick” algorithms, as these are not high-quality or sustainable.

Internal Links

Internal Links operate within the same domain for digital users to navigate throughout the website from page to page, such as clicking throughout the website to go from one category to the next i.e. blog, store, contact details).

Useful SEO Technique:

Internal Links must operate efficiently for online users who research and explore a website. Internal links must be operational and easy to control so that users can access all website information with ease.

Furthermore, website managers must ensure that website pages are linked to other sections of the site, or else, these sites become an “orphan” page. Without internal links, orphan pages can not be recognized by search engine crawlers as bots need links to visit index and rank pages for SERPs.

Website managers are advised to practice immediately adding internal links to newly added pages within a website to be easily discovered by users and search engine algorithm bot crawlers.

URLs and Slugs

A Web Page URL (Universal Resource Locator) is the web address of a web domain. The slug of a URL is specific to a single page within the website. For example, a web address may read “”, ‘’ is the domain/name of the website and the ‘blog’ ending of the address is the slug.

Aira’s 2022 Link Building Survey has reported that  75% of digital marketers create content to purely generate links, therefore, these links must be SEO-positive.

The URL and Slug of a web page critically influence a page’s SEO ranking as it provides additional information about the content page that can be easily identified by users for research purposes.

URLs with ambiguous slugs that don’t include keyphrases such as ‘;’ make it difficult for algorithms to capture these URLs and their Slugs for indexing.

Useful SEO Tip:

Create URLs and Slugs that are definitive and compelling with relevant keywords that rank better for SEO and improve website navigation for users. Shorter URLs with effective Keywords and keywords separated with a hyphen (“-”) are most effective.

Image Optimization

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Images used for Website Content should be optimized for faster page load times, user experience, and good SEO to earn better rankings. Although uploading images to a website is a simple process, there are a variety of factors to consider for image optimization to ensure that the images are good for SEO:

  • Image Format: JPEG images can be easily adjusted for both quality and size, whereas, although PNG image files produce better quality images. Ideally, images should size between 100kB and 150kB 
  • Image Compression: Images must be compressed before being uploaded to the website for a faster page speed, site performance and to be more visually compelling across mobile and desktop screens. Images account for an average of 21% of a webpage’s total weight and influence a user’s overall engagement time,
  • Unique images: Websites that upload generic photos from a stock source will compete with competing websites to gain traction for indexing, therefore, businesses with high-quality, original images have greater potential SEO benefits (an image that is 1,200 px wide, have a greater chance of being featured in Google Discover)
  • Copyright: Use Google Images to filter for Images that are available for reuse
  • Image File Name Customization: Create keyword-rich and descriptive file names to alert search engines to crawl the subject matter of the images uploaded to the website (Example: change default names of original files such as ‘IMG_090392’ to the content’s keywords
  • Alt-Text: Alternative Text is a short written description of an image that can’t be displayed to label the file content, crucial to SEO as the image  keywords must be accessed on the website by search engines (Example: ambiguous alt text such as ‘<img src=”sushi-1.jpg” alt=”sushi”/>’ can be improved for SEO by reading <img src=”sushi-1.jpg” alt=”tuna belly avocado sushi”/>’
  • Image File Structure: Google’s Image uses an image’s file path and file name to rank images, therefore, E-commerce, in particular, should place product and service images into, subfolders and category topics to further SEO
  • Page Title & Description: Google sources information from images including metadata, header tags and structure data to generate an automatic Page Title and Description of the image.  Website images must apply the most SEO-friendly keywords in these descriptions for Google’s automatic generation.
  • Mobile-Friendly: The smartphone market of phones is estimated to reach 43 million people in 2022, hence the importance of SEO-friendly images for mobile devices. Businesses should create responsive images that scale appropriately with the size of the website

Useful SEO Tip:

Optimize uploaded images for SEO by using quality images with the most suitable sizing, best keywords, alt texts, and file structure for functionality across both mobile and desktop platforms.

Schema Markup

Schema Markup is a range of microdata (tags) that can be added to a page’s HTML to improve the way that search engines such as Google interest and present the page in SERPs for SEO. Schema markup selects crucial excerpts from content to display beneath page titles in search engine results.

Schema can be used to add rich information such as publication dates and star ratings to listed content. The code structure that extracts appealing information from content to answer questions in SERPs is precise and more visually enticing to be clicked on.

Research from ViSense has shown that 62% of millennial consumers and Gen Z prefer visual research over any other technology – Schema Markup caters to this when building a strategy that includes visual search.

Useful SEO Tip:

Use Google’s Structured Data Markup Helper to Mark up your business’s website with structured data that provides the most useful results to your target audience, use the commonly used Schemas and mark up as much content as possible.

Content Improvement

Rather than creating new web content, current web content that has been published online like blogs can be improved to better SEO. Republishing old blog posts with updated images, and improving current content can have a drastic effect on increasing organic traffic by a dramatic 106%. As search engine crawlers prefer to access updated information to provide online users with fresh resources and relevant content, outdated content must be renewed for better SEO.

Useful SEO Tip: Content requires constant updating and monitoring to remain competitive and gain a higher index on SERPS. Web pages with a longer publication date have greater seniority in comparison to newer web pages. Update already-published content including images and videos to renew the website for indexing on SERPs and gain credibility.

Embed videos from YouTube

According to Saigoneer, Vietnamese spend up to 2.5 hours a day on YouTube, and Vietnam is among the top 5 countries in the world that watch YoutTube the most.

As far as web content stands in terms of exposure to the public, Video content in today’s advertising world is of a superior form of information. Video has an 11,000:1 probability of making it to page 1 of Google SERPs, and YouTube is the 2nd most preferred platform after Netflix. Website hosts need to publish content that is relevant and high-quality to organically rank highly. Video SEO can be improved by:

  • Selecting YouTube videos with the most suitable and relevant keywords for the video title, description, and video tags
  • Embedding high-retention videos that share information that is valuable and interesting (videos with a high retention rate are ranked higher by YouTube)
  • Embedding published video content that contains the keywords and keyphrases voiced out loud, as YouTube automatically transcribe videos, able to be captured by search engine algorithms for SEO
  • Embedding videos in blog content wherever possible to increase organic, high-quality traffic

Useful SEO Tip: Make the most of Google’s YouTube SEO tool features to optimize YouTube to publish and optimize Videos that reach your target audience to make a return on investment.

Showcase Trust and Authority

Google’s E.A.T (Expertise, Authoritativeness, Trustworthiness) framework is a way to optimize a page for SEO by showing E.A.T directly on the platform. This can be displayed by sharing valuable knowledge from reputable experts on the website. E.A.T is crucial to a website’s success as search engine algorithms prefer to rank entrusted domains and web pages that satisfy a user’s needs. Google’s algorithm automatically promotes pages that showcase a better user experience.

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Useful SEO Tips: When including E.A.T material, include as much information as possible such as pictures, links, links, and testimonies of reliable experts. E.A.T derives from Google’s  “Search Quality Raters” training manual, who functions to verify the quality of Google search results. The guidelines for verification of websites is the SQEG (Search Quality Educator Guidelines) and is publicly available as a resource for SEO improvement in regards to ranking factors.

Website Optimization

Following the careful selection of Keywords and Keyphrases most suitable to your business goals, website optimization is the next crucial process based upon these search engines capturing keywords. For example, the Google platform is more inclined to present a business’s website on SERPs to digital users’ queries if meta tags are specific i.e. “buy-brand name-athletic shoes online” rather than “best athletic shoes”.

Businesses looking to optimize their website should be realistic in their aim to optimize their website by prioritizing and selecting the most worthy pages to convert for relevance and quality, rather than investing in an entire website. A strategic approach to website optimization and updates will ensure that the most viable pages are indexed properly and sooner rather than later. An example of this is revamping the website of a family business that may have been publishing blogs for decades, and updating the most relevant and recent blog pieces with trending content that satisfies the target audience.

Useful SEO Tip:

Create a Search Engine-friendly path with a specific focus on MetaData that attracts Search Engine Crawlers (such as Google bots), that are easily defined, and that is extracted for key information that leads to your website.

The Website must maintain a defined strategy that explicitly informs search engine algorithms that it contains the information in question by internet searches. This can be achieved by reaping the benefits of the power of Website Meta Tags.

Then, determine which pages and website content are worth revamping with a Digital Marketing plan that includes up-to-date keywords and phrases most SEO-friendly, engaging and informative to the target audience

Competition Monitoring

Websites can monitor the performance of their website in comparison to the website of their competitors within the industry by comparing data and rankings. There are over 1,000 e-marketplaces in Vietnam, and this figure continues to grow alongside the rapid development of Vietnam’s access to newer resources and technology. When monitoring competition, businesses should assess and compare:

  • All SEO competitors 
  • Keywords: keyword difficulties, keyword opportunities
  • On-page optimization and on-site content
  • Competitor backlink profile
  • Site structure
  • User experience
  • Embedded video links and other media (video and image)
  • Social media
  • Competitor ad speed

Useful SEO Tip: Audit competing websites to gain insight into their success, such as backlink sources, the type of content that they publish, and how effective their SEO strategies are.

SEO Performance Measuring and Monitoring

Businesses looking to improve their SEO must constantly and consistently monitor and measure their SEO performance to properly manage the success of their website. SEO is not simply checking where a website ranks in comparison to its competitors in SERPs, it also involves assessing SEO from all standpoints and how the performance of each SEO-influencing factor is traveling.

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Thankfully, today’s Digital Marketing world is privileged with an array of tools and software that can be used to determine the success of a website’s SEO and overall Digital Marketing strategies. Through proper measuring and monitoring of a website’s SEO efforts, website hosts can determine which areas to improve and which changes are required to increase overall visibility to engage with the target audience, and turn a profit for expansion and overall revenue reach.

When measure measuring and monitoring SEO performance, review the following areas and their impact on your current website’s SEO to make the required updates to:

  • General SEO: overall SEO such as keyword rankings and indexing 
  • Local SEO: optimization of competitors within the local area 
  • Video SEO: compare the video content of competitors including embedded links and the quality of their content
  • Mobile SEO: the page speed and overall user experience of competitor websites on a mobile device and/or tablet
  • Ecommerce SEO: the navigation of Ecommerce competitors and customer journey from point of research, through to the final cart for a product or service
  • WooCommerce: Assess WordPress’s tools to observe which tools successful competitors are applying to their online store
  • Link Building: compare the relevance of internal and external links and whether your website is as informative and well-connected to other reliable webpages 
  • SEO Copywriting: check for titles, keywords, tags, and, descriptions across all content including both semantic and visual
  • Online Reputation Management: review online responses and compare how competitors are portraying their brand culture to a similar target audience
  • Negative Content Removal: consider customer retention processes and the formalities competitors are taking to remove or subdue negative content online
  • Facebook ads: compare Facebook ad campaigns, particularly like numbers, shares and review authentic comments
  • Instagram ads: compare seasonal ads, followers, stories, and the visual design of Instagram ads
  • Google ads: ensure that your website and its Digital Marketing campaigns are distinctive and on-trend
  • Ads (YouTube ads, Zalo ads, TikTok ads, Coc Coc ads, LinkedIn ads, Programmatic advertising): assess ad strategies for improvement and future ideas
  • Social media management: review click-points and how other businesses respond to individual queries
  • Social media design: stand out from the competition by improving upon the social media design of successful competitors, and making it your own
  • Content marketing: supply quality, fresh, relevant, and engaging content that is unique to the content marketing of competitors within the industry
  • Landing page design: check for navigation, page speed, and optimal user experience

Useful SEO Tip: Track SEO Metrics through competition monitoring and rank tracking. SEO can be tracked through SEO metrics that are measurable Digital Marketing data reports. SEO metrics to track include:

  • Organic traffic (opposed to paid traffic)
  • Keyword rankings
  • Bounce rate
  • Page speed 
  • Conversation rates

Best SEO tips 

Search Engine Optimization is an overwhelming and meticulous process that is heavily time intensive. Auditing a website’s SEO and then comparing it amongst competitors to reach the best results in SERPs requires great knowledge and insight into Digital Marketing Trends and the tools required to collect usable data. SEO is a cyclical process that must be regularly managed for websites to remain competitive.

In summary, remain ahead of the SEO Digital Marketing game by remaining relevant, monitoring the competition, and making the most of the copious and beneficial tools available to your business to optimize your website’s chances of reaching a target audience. SEO may be challenging and lengthy, but it is necessary and when optimized can provide businesses’ with a great return on investment. SEO is worth tracking and updating to remain competitive and visible.

Companies wishing to gain professional expertise are encouraged to contact a Prodima Digital Marketing Agency SEO specialist for a free consultation to discuss SEO tips and meaningful strategies that can drastically improve your business’s website performance.